Insa-dong

Seoul

Insadong which includes shopping as well as a small group of people
Insadong showing a city and shopping as well as a small group of people
Insadong featuring heritage elements as well as a family
Seoul which includes interior views and art
Insadong featuring outdoor art

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relatively peaceful area of Seoul where there are many teahouses and art galleries.

The main street, Insadong-gil, was once a stream that divided two towns. These ended in “In” and “Sa”, and were added to the word dong (neighborhood) when they finally joined. During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study. The artistic community has remained and today the main thoroughfare offers 700 metres (2295 feet) of shops selling crafts and pottery.

Insadong is also the best place in Seoul to get your hands on the traditional attire called hanbok and handmade hanji writing paper. Items on sale around Insadong vary greatly in value. You can pick up anything from cheap souvenirs to antique ceramics costing thousands of dollars. Visit the oldest book store in Seoul.

There are approximately 100 art galleries in and around Insadong. Hakgojae Gallery is a modern space exhibiting both traditional and contemporary art. The Gana Art Gallery has the one of the largest floor spaces in South Korea. Both attract local and international art aficionados.

Most of Insadong’s teahouses are found simply by exploring the winding alleyways that branch off Insadong-gil. Here, you’ll be offered all number of tea blends, as well as specialty dishes such as green tea flavored tiramisu.

Spend some time admiring the area’s architecture. You’ll find old buildings with structures dating back to the 14th century, as well as temples, churches and contemporary glass galleries.

Insadong is accessible by subway. Get off at Anguk. Shops and galleries are open daily. Opening times vary, but are generally from mid-morning to evening. On weekends, vehicles are banned from driving down Insadong-gil, when stalls offering everything from candy to fortune telling are set up. Visit on a Saturday or Sunday to soak up the lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

N285 Hotel Insadong

N285 Hotel Insadong

2 out of 5
423 Samil-daero Seoul Seoul
The price is P6,364 per night from Apr 14 to Apr 15
P6,364
P7,001 total
Apr 14 - Apr 15
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.8/10 Excellent! (561 reviews)
Great location to stay in for tourists. Affordable and newly renovated hotel room.

Reviewed on Mar 13, 2026

N285 Hotel Insadong
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
The price is P11,843 per night from Mar 17 to Mar 18
P11,843
P13,027 total
Mar 17 - Mar 18
includes taxes & fees
Stay at this aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular attractions ...
9/10 Wonderful! (1,555 reviews)
Great value ! Look forward to visiting again soon

Reviewed on Mar 13, 2026

Orakai Insadong Suites
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is P8,939 per night from Mar 15 to Mar 16
P8,939
P9,833 total
Mar 15 - Mar 16
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,149 reviews)
Very clean and modern hotel. Staff were excellent as well as the amenities. Loved having a washer and dryer in our room, it made the long trip we had much more comfortable and homey.

Reviewed on Mar 5, 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
The price is P9,178 per night from Mar 16 to Mar 17
P9,178
P10,096 total
Mar 16 - Mar 17
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a health club. Our guests praise the breakfast and the helpful ...
LOTTE CITY HOTEL MYEONGDONG
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is P12,890 per night from Mar 15 to Mar 16
P12,890
P15,596 total
Mar 15 - Mar 16
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,005 reviews)
Best hotel in Korea

Reviewed on Mar 12, 2026

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is P11,485 per night from Mar 15 to Mar 16
P11,485
P12,634 total
Mar 15 - Mar 16
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (3,343 reviews)
I love to stay here every time in Seoul. The rooms are clean and spacious and the staff is always helpful and friendly.

Reviewed on Mar 14, 2026

ENA Suite Hotel Namdaemun
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Injeongjeon Hall at Changdeokgung Palace, Seoul, South Korea

Jongno-1.2.3.4 ga-dong

If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Gwangjang Market and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market showing signage

Jongno-gu

4.5/5(13 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Statue of Sejong the Great and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
I came across the Jungbu dried fish market quite by accident, and it was exactly that..a huge market selling mostly dried fish. Many vendors were giving away free samples. I thought it was good, tasting kind of like beef jerky!

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeongdong which includes shopping, a city and street scenes

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(50 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Chungmu-ro.

Jung-gu
Deoksugung Palace featuring a garden as well as a small group of people

Sogong-dong

Visitors to Sogong-dong love its popular shops, and you can check out Seoul Museum of Art and Sungnyemun Gate. If you want to see more in the area, you can get around town on the metro at City Hall Station.

Sogong-dong


Insa-dong