Seoul

Travel Guide

Seoul featuring a city and modern architecture as well as a small group of people
Myeongdong which includes shopping as well as a small group of people
Seocho-gu which includes a high rise building, a river or creek and modern architecture
Lotte World Tower featuring a bay or harbor, landscape views and a skyscraper
Myeongdong which includes central business district and a city as well as a small group of people

Seoul Travel Guide Video

The South Korean metropolis has some of Asia’s busiest markets and nightlife districts alongside tranquil teahouses and palaces surrounded by gardens.

Seoul is brimming with youthful vibrancy. Art galleries, cinemas, bars and boutiques are dotted all over the city. Seoulites are also in touch with their past, and you’ll find plenty of instances of traditional Korean culture in palaces and theatres. 

Korea has suffered from many conflicts, and some of the bruises still show in Seoul. The city’s Five Grand Palaces are testament to this all of these complexes have been destroyed or badly damaged. Today they have largely been restored to their former glory and house national treasures, art and traditional architecture. For particularly fine examples of these palaces, visit Gyeongbokgung, Deoksugung and Changgyeonggung.

Locals possess optimism and friendliness in abundance. Younger Seoulites will be eager to use their language skills to help you out, and older residents, although not as proficient with their English, are still overwhelmingly warm. 

Shopping opportunities in Seoul are boundless. Choose from designer outlets in Myeongdong, traditional craft shops at Insadong and bargain malls at the huge Dongdaemun Market. Wear your new attire while exploring the city’s nightlife. Hongdae Young Street has an eclectic collection of bars, clubs, live music and independent cinema. 

Soak up classic Korean culture at venues like Chongdong Theatre. Here, you can marvel at spectaculars featuring traditional music, dance and costume. Sample local cuisine at well-priced stalls and restaurants that serve Korean classics such as kalguksu (“knife noodles”) or donkas (deep-fried pork cutlets). Foodies will want to pay homage to the Korean national dish (kimchi) at the Pulmuone Kimchi Museum.  Kimchi is a fermented vegetable (cabbage, radish or cucumber) dish seasoned with spices. Finish your dining experience with a visit to one of Seoul’s excellent teahouses.

When you want some quiet time, escape to one of Seoul’s regenerated areas, such as Cheonggyecheon Stream. This stretch of water in the city center features greenery, wildlife and local art. It’s a great example of Seoul’s ability to innovate, educate and entertain all at once.

Seoul has hot summers and cold winters. The best time to visit is around March through May (spring), or September through November (fall) . Navigate the city using the well-priced and efficient subway system, considered one of the best in the world.

Where to stay in Seoul

Myeongdong showing shopping, street scenes and a city

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Myeong-dong
Gangnam featuring outdoor art

Gangnam-gu

4/5(5 area reviews)

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like Bongeunsa Temple and Seven Luck Casino Seoul Gangnam Branch.

Gangnam-gu
Hongdae which includes street scenes, outdoor art and signage

Hongdae

Spend some time visiting places like Gyeongui Line Forest Park while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Hongdae
Chegiil-tong which includes flowers

Dongdaemun-gu

4/5(1 area review)

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Dongdaemun-gu
Insadong which includes shopping as well as a small group of people

Insa-dong

Travelers come to Insa-dong for its abundant dining options, and you can see top attractions like Insa-dong and Cheonggyecheon while you're in town.

Insa-dong
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(50 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Namdaemun Market.

Jung-gu
HOTEL THE BOTANIK SEWOON MYEONGDONG
HOTEL THE BOTANIK SEWOON MYEONGDONG
4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
The price is P9,468 per night from 23 Mar to 24 Mar
P9,468
P10,415 total
includes taxes & fees
Mar 23 - Mar 24
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun Market are ...
8.8/10 Excellent! (57 reviews)
"The property is brand new and beautiful. I am not sure anybody had ever stayed in our room, but I don’t also think people checked the room. The shower leaked into the toilet room because of improper caulking there was still blue plastic in the sink all of that didn’t really matter, except for the ..."

Reviewed on Mar 19, 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Mercure Ambassador Seoul Magok
Mercure Ambassador Seoul Magok
143 Magokjungang-ro, Gangseo-gu, Seoul
The price is P5,486 per night from 7 Apr to 8 Apr
P5,486
P6,035 total
includes taxes & fees
Apr 7 - Apr 8
Stay at this hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Lotte Mall Gimpo Airport and Hyundai Premium Outlet ...
9.2/10 Wonderful! (77 reviews)
"Good location, Friendly helpful, Brand new hotel.Stay was enjoyable 5 night"

Reviewed on Mar 13, 2025

Mercure Ambassador Seoul Magok
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is P6,663 per night from 23 Mar to 24 Mar
P6,663
P7,329 total
includes taxes & fees
Mar 23 - Mar 24
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (2,355 reviews)
"Nice hotel clean and comfortable. The location is good but would stay at a LOTTE hotel closer to Myeongdong Street food. That's my personal preference. I don't like to walk too much.😅"

Reviewed on Mar 20, 2025

LOTTE City Hotel Myeongdong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Orakai Insadong Suites
Orakai Insadong Suites
4 out of 5
18 Insadong 4-Gil Jongno-Gu, Seoul, Seoul
Stay at this 4-star aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,216 reviews)
"Always stay at the Orakai Insadong, love it for the gym and full kitchen to cook for my kid, rooms need an update, still good but wewr and tear is faster with suites servicing families."

Reviewed on Mar 20, 2025

Orakai Insadong Suites
Oakwood Premier Coex Center
Oakwood Premier Coex Center
5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu, Seoul, Seoul
Stay at this 5-star luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,340 reviews)
"Beautiful property. Friendly staff and lots of stuff to do and see!!"

Reviewed on Mar 20, 2025

Oakwood Premier Coex Center
Somerset Palace Seoul
Somerset Palace Seoul
4 out of 5
7, Yulgok-ro 2-gil, Jongno-gu, Seoul, Seoul
Stay at this 4-star business-friendly aparthotel in Seoul. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff in our reviews. ...
8.8/10 Excellent! (1,003 reviews)
"Great place to stay. Very clean and staff are very good."

Reviewed on Mar 12, 2025

Somerset Palace Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Reviews of Seoul

4.5
Top Destination
5 - Excellent
33
5 - Excellent 59%
4 - Good
20
4 - Good 36%
3 - Okay
3
3 - Okay 5%
2 - Disappointing
0
2 - Disappointing 0%
1 - Terrible
0
1 - Terrible 0%

5/5 - Excellent

Verified traveler

excellent place to enjoy food and tour

5/5 - Excellent

Rizzie

There are a lot of things to do around Seoul. Shopping, dining, tours/cultural experiences. I also love the weather there as it is normally cooler than where I’m from.

5/5 - Excellent

Abbie

I love the place, would definitely come back

5/5 - Excellent

Verified traveler

Seoul has a lot of things to offer, going to places is really easy because most or should I say, all of the tourist spots are just right next beside to a subway station. Even though Seoul is a modern city, you can still see the culture everywhere.

4/5 - Good

Verified traveler

Modern city that requires more than one trip to enjoy it. A bit difficult to communicate in English or to read a map. Information is only in Korean ( of course) and many times in Chinese.

5/5 - Excellent

Joel

Go Garden of the morning calm; Gyeongbokgung Palace + English tour (palace has every 2-3hours no need to book be there way ahead of time); + arrange pictorial around the area at ABC Hanbok costumes (right across, the lady owner/manager very nice).