Seoul

Travel Guide

A modern building with a circular glass facade and a large circular structure in front.
A busy street with a brick building labeled "NeJ" and a "seaTree" store.
A modern building with a distinctive curved roof and purple lighting, situated by a waterfront with a city skyline in the background.
An aerial view of a city with dense urban buildings, a large green park, and a theme park with roller coasters and a lake.
A busy urban street lined with various shops and restaurants, including Starbucks and 7-Eleven.

Seoul Travel Guide Video

The South Korean metropolis has some of Asia’s busiest markets and nightlife districts alongside tranquil teahouses and palaces surrounded by gardens.

Seoul is brimming with youthful vibrancy. Art galleries, cinemas, bars and boutiques are dotted all over the city. Seoulites are also in touch with their past, and you’ll find plenty of instances of traditional Korean culture in palaces and theatres.

Korea has suffered from many conflicts, and some of the bruises still show in Seoul. The city’s Five Grand Palaces are testament to this all of these complexes have been destroyed or badly damaged. Today they have largely been restored to their former glory and house national treasures, art and traditional architecture. For particularly fine examples of these palaces, visit Gyeongbokgung, Deoksugung and Changgyeonggung.

Locals possess optimism and friendliness in abundance. Younger Seoulites will be eager to use their language skills to help you out, and older residents, although not as proficient with their English, are still overwhelmingly warm.

Shopping opportunities in Seoul are boundless. Choose from designer outlets in Myeongdong, traditional craft shops at Insadong and bargain malls at the huge Dongdaemun Market. Wear your new attire while exploring the city’s nightlife. Hongdae Young Street has an eclectic collection of bars, clubs, live music and independent cinema.

Soak up classic Korean culture at venues like Chongdong Theatre. Here, you can marvel at spectaculars featuring traditional music, dance and costume. Sample local cuisine at well-priced stalls and restaurants that serve Korean classics such as kalguksu (“knife noodles”) or donkas (deep-fried pork cutlets). Foodies will want to pay homage to the Korean national dish (kimchi) at the Pulmuone Kimchi Museum. Kimchi is a fermented vegetable (cabbage, radish or cucumber) dish seasoned with spices. Finish your dining experience with a visit to one of Seoul’s excellent teahouses.

When you want some quiet time, escape to one of Seoul’s regenerated areas, such as Cheonggyecheon Stream. This stretch of water in the city center features greenery, wildlife and local art. It’s a great example of Seoul’s ability to innovate, educate and entertain all at once.

Seoul has hot summers and cold winters. The best time to visit is around March through May (spring), or September through November (fall) . Navigate the city using the well-priced and efficient subway system, considered one of the best in the world.

Where to stay in Seoul

Find the best Seoul areas and neighborhoods for the activities you enjoy most. Learn more about Seoul
Learn more about Seoul

Hongdae

Spend some time visiting places like Hongdae Street while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Insa-dong

Travelers come to Insa-dong for its abundant dining options, and you can see top attractions like Insa-dong and Cheonggyecheon while you're in town.

Gangnam-gu

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like COEX Convention and Exhibition Center and Seven Luck Casino Seoul Gangnam Branch.

Itaewon 2-dong

If you're spending some time in Itaewon 2-dong, Itaewon Antique Furniture Street and Namsan Botanical Garden are top sights worth seeing.

Samcheong-dong

You'll enjoy the museums and cafes in Samcheong-dong. You might want to make time for a stop at Bukchon Hanok Village or Blue House.

Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is P20,751 per night from Sep 20 to Sep 21
P20,751
P25,109 total
Sep 20 - Sep 21
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is P10,131 per night from Sep 22 to Sep 23
P10,131
P11,144 total
Sep 22 - Sep 23
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
HOTEL THE BOTANIK SEWOON MYEONGDONG
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

3 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU Seoul
The price is P5,263 per night from Aug 30 to Aug 31
P5,263
P5,789 total
Aug 30 - Aug 31
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
Fairfield by Marriott Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
Book a stay at this luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,682 reviews)
"Great stay. Room was big with kitchen and living room area. Very clean, and so convenient to have the mall connected. Very easy to get to Subway and could get around without going outside during the really hot days. Lots of food options in the mall, but also some local spots just across the street ..."

Reviewed on Aug 18, 2026

Oakwood Premier Coex Center
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
Stay at this aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,680 reviews)
"깨끗하고 넓고 좋았음"

Reviewed on Aug 22, 2026

Orakai Insadong Suites
Uljiro Co-Op Residence

Uljiro Co-Op Residence

3 out of 5
246, Eulji-ro, Jung-gu Seoul Seoul
Stay at this aparthotel in Seoul. Enjoy free WiFi, a fitness center, and a 24-hour front desk. Our guests praise the helpful staff in our reviews. Popular attractions ...
8.2/10 Very Good! (2,869 reviews)
"very convenient location for limousine bus, bus stop, shopping, metro, restaurant!!!"

Reviewed on Aug 19, 2026

Uljiro Co-Op Residence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Seoul attractions

Things to do