Insa-dong

Seoul

Insadong which includes shopping as well as a small group of people
Insadong showing a city and shopping as well as a small group of people
Insadong featuring heritage elements as well as a family
Seoul which includes interior views and art
Insadong featuring outdoor art

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relatively peaceful area of Seoul where there are many teahouses and art galleries.

The main street, Insadong-gil, was once a stream that divided two towns. These ended in “In” and “Sa”, and were added to the word dong (neighborhood) when they finally joined. During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study. The artistic community has remained and today the main thoroughfare offers 700 metres (2295 feet) of shops selling crafts and pottery.

Insadong is also the best place in Seoul to get your hands on the traditional attire called hanbok and handmade hanji writing paper. Items on sale around Insadong vary greatly in value. You can pick up anything from cheap souvenirs to antique ceramics costing thousands of dollars. Visit the oldest book store in Seoul.

There are approximately 100 art galleries in and around Insadong. Hakgojae Gallery is a modern space exhibiting both traditional and contemporary art. The Gana Art Gallery has the one of the largest floor spaces in South Korea. Both attract local and international art aficionados.

Most of Insadong’s teahouses are found simply by exploring the winding alleyways that branch off Insadong-gil. Here, you’ll be offered all number of tea blends, as well as specialty dishes such as green tea flavored tiramisu.

Spend some time admiring the area’s architecture. You’ll find old buildings with structures dating back to the 14th century, as well as temples, churches and contemporary glass galleries.

Insadong is accessible by subway. Get off at Anguk. Shops and galleries are open daily. Opening times vary, but are generally from mid-morning to evening. On weekends, vehicles are banned from driving down Insadong-gil, when stalls offering everything from candy to fortune telling are set up. Visit on a Saturday or Sunday to soak up the lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is P4,401 per night from Jan 14 to Jan 15
P4,401
P4,841 total
Jan 14 - Jan 15, 2026
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, 3 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (967 reviews)
Staff was exceptional and they really helped me a lot during my stay. I can understand why they won the luxury award for 2025 because they really do go out of their way to make the guest feel at home. Special mention to.Guly, Sue, Yopn, Andy, Cliff, Anma and I hope I'm not forgetting anyone else

Reviewed on Dec 12, 2025

AMID HOTEL SEOUL
Hotel Sunbee Insadong

Hotel Sunbee Insadong

3 out of 5
26, Insadong 7-gil, Jongno-gu Seoul Seoul
The price is P6,680 per night from Jan 5 to Jan 6
P6,680
P7,348 total
Jan 5 - Jan 6, 2026
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, a 24-hour front desk, and a business center. Our guests praise the helpful staff and the clean rooms in our reviews. ...
9.2/10 Wonderful! (1,000 reviews)
It was a pleasant stay. The hotel's location was very good to access all the tourist attractions within walking distance and all the staff were very kind.

Reviewed on Dec 25, 2025

Hotel Sunbee Insadong
N285 Hotel Insadong

N285 Hotel Insadong

2 out of 5
423 Samil-daero Seoul Seoul
The price is P3,942 per night from Jan 14 to Jan 15
P3,942
P4,336 total
Jan 14 - Jan 15, 2026
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.6/10 Excellent! (514 reviews)
Room was cozy -- enough space and storage for luggage and clothes but not much more. Great if you're planning on being out and about and only need a nice space to rest at the end of each day.

Reviewed on Dec 20, 2025

N285 Hotel Insadong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is P5,021 per night from Jan 7 to Jan 8
P5,021
P5,523 total
Jan 7 - Jan 8, 2026
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (3,221 reviews)
Clean rooms and the staff were friendly and easily helped us with lending us an adapter for charging our electronics. We stayed for two nights with our 5-year-old. We saw other families around, so it seemed like a popular hotel with families, but we didn't find it noisy when we slept or headed out ...

Reviewed on Dec 26, 2025

ENA Suite Hotel Namdaemun
Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong

4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu Seoul Seoul
The price is P3,704 per night from Jan 13 to Jan 14
P3,704
P4,075 total
Jan 13 - Jan 14, 2026
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful staff and the clean rooms in ...
8.6/10 Excellent! (1,881 reviews)
Staff

Reviewed on Dec 26, 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is P6,931 per night from Jan 5 to Jan 6
P6,931
P7,625 total
Jan 5 - Jan 6, 2026
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (986 reviews)
The hotel was beautiful and very quiet. First hotel I couldn’t hear any neighbors. The room was spacious and having a full kitchen and washer/dryer in the unit made it so convenient.

Reviewed on Dec 22, 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Seoul which includes interior views and art

Jongno-1.2.3.4 ga-dong

If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Bosingak Belfry and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market showing signage

Jongno-gu

4.5/5(13 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Myeongdong which includes shopping, a city and street scenes

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(50 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Chungmu-ro.

Jung-gu
Deoksugung Palace featuring a garden as well as a small group of people

Sogong-dong

Visitors to Sogong-dong love its popular shops, and you can check out Seoul Museum of Art and Sungnyemun Gate. If you want to see more in the area, you can get around town on the metro at City Hall Station.

Sogong-dong
Dongdaemun History & Culture Park showing a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong


Insa-dong