Insa-dong

Seoul

A street with a shop displaying colorful items and a sign for an antique shop.
A bustling street market with various shops and stalls selling pottery and antiques.
A bustling street lined with shops and trees, decorated with hanging lanterns.
A street decorated with colorful paper flowers.
A busy urban street lined with trees and shops.

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relatively peaceful area of Seoul where there are many teahouses and art galleries.

The main street, Insadong-gil, was once a stream that divided two towns. These ended in “In” and “Sa”, and were added to the word dong (neighborhood) when they finally joined. During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study. The artistic community has remained and today the main thoroughfare offers 700 metres (2295 feet) of shops selling crafts and pottery.

Insadong is also the best place in Seoul to get your hands on the traditional attire called hanbok and handmade hanji writing paper. Items on sale around Insadong vary greatly in value. You can pick up anything from cheap souvenirs to antique ceramics costing thousands of dollars. Visit the oldest book store in Seoul.

There are approximately 100 art galleries in and around Insadong. Hakgojae Gallery is a modern space exhibiting both traditional and contemporary art. The Gana Art Gallery has the one of the largest floor spaces in South Korea. Both attract local and international art aficionados.

Most of Insadong’s teahouses are found simply by exploring the winding alleyways that branch off Insadong-gil. Here, you’ll be offered all number of tea blends, as well as specialty dishes such as green tea flavored tiramisu.

Spend some time admiring the area’s architecture. You’ll find old buildings with structures dating back to the 14th century, as well as temples, churches and contemporary glass galleries.

Insadong is accessible by subway. Get off at Anguk. Shops and galleries are open daily. Opening times vary, but are generally from mid-morning to evening. On weekends, vehicles are banned from driving down Insadong-gil, when stalls offering everything from candy to fortune telling are set up. Visit on a Saturday or Sunday to soak up the lively atmosphere and browse street stalls.


Stay near popular Insa-dong attractions

Things to do


Top hotels in Insa-dong

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is P8,480 per night from Dec 8 to Dec 9
P8,480
P9,328 total
Dec 8 - Dec 9
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, 3 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,233 reviews)
"The hotel is located in a very good location; close to lots of restaurants, shopping, and train stations. My only complaint was that room was a bit on the smaller side and bed sheets were not so comfortable; very stiff and not soft. And the room was very noisy at night; you can hear what is happening ..."

Reviewed on Nov 10, 2026

AMID HOTEL SEOUL
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is P9,416 per night from Dec 6 to Dec 7
P9,416
P10,358 total
Dec 6 - Dec 7
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (2,317 reviews)
"The hotel is well located with easy access to trains and busses. Our room on the 19th floor has an excellent view of the Seoul N Tower. Washing machine and dryer also came in handy. Our room was almost like a small apartment with balcony, fully equipped kitchen. living room and two bedrooms."

Reviewed on Nov 10, 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
The price is P10,836 per night from Nov 30 to Dec 1
P10,836
P11,919 total
Nov 30 - Dec 1
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a health club. Our guests praise the breakfast and the helpful ...
9/10 Wonderful! (2,971 reviews)
"The room was fairly large, and the breakfast was good. The key about this location was its proximity to the Myeongdong area with all the shopping and restaurants. Just a couple of block walk and you were right there. This was our first stay in Seoul and we will likely stay here again if we come ..."

Reviewed on Nov 10, 2026

LOTTE CITY HOTEL MYEONGDONG
Roynet Hotel Seoul Mapo

Roynet Hotel Seoul Mapo

3 out of 5
67, Mapo-daero, Mapo-gu Seoul
The price is P7,369 per night from Nov 30 to Dec 1
P7,369
P8,106 total
Nov 30 - Dec 1
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy breakfast (surcharge), a fitness center, and parking (surcharge). Our guests praise the helpful staff ...
Roynet Hotel Seoul Mapo
Toyoko Inn Seoul Dongdaemun No.2

Toyoko Inn Seoul Dongdaemun No.2

2 out of 5
325, Toegye-ro, Jung-gu Seoul
The price is P5,172 per night from Nov 23 to Nov 24
P5,172
P5,689 total
Nov 23 - Nov 24
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free breakfast, free WiFi, and a 24-hour front desk. Our guests praise the helpful staff and the clean rooms in our reviews. ...
Toyoko Inn Seoul Dongdaemun No.2
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

323 Gangnam-daero, Seocho-gu Seoul
Fully refundable
The price is P5,172 per night from Nov 22 to Nov 23
P5,172
P5,689 total
Nov 22 - Nov 23
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the helpful ...
Toyoko Inn Seoul Gangnam
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Insa-dong

Find the best Insa-dong areas and neighborhoods for the activities you enjoy most. Learn more about Insa-dong
Learn more about Insa-dong

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Gangnam-gu

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like COEX Convention and Exhibition Center and Starfield COEX Mall.

Hongdae

Spend some time visiting places like Gyeongui Line Forest Park while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Jongno-gu

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Bukchon Hanok Village and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.



Insa-dong