Insa-dong

Seoul
Insadong showing a city and shopping as well as a small group of people
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relatively peaceful area of Seoul where there are many teahouses and art galleries. 

The main street, Insadong-gil, was once a stream that divided two towns. These ended in “In” and “Sa”, and were added to the word dong (neighborhood) when they finally joined. During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study. The artistic community has remained and today the main thoroughfare offers 700 metres (2295 feet) of shops selling crafts and pottery. 

Insadong is also the best place in Seoul to get your hands on the traditional attire called hanbok and handmade hanji writing paper. Items on sale around Insadong vary greatly in value. You can pick up anything from cheap souvenirs to antique ceramics costing thousands of dollars. Visit the oldest book store in Seoul.

There are approximately 100 art galleries in and around Insadong. Hakgojae Gallery is a modern space exhibiting both traditional and contemporary art. The Gana Art Gallery has the one of the largest floor spaces in South Korea. Both attract local and international art aficionados.

Most of Insadong’s teahouses are found simply by exploring the winding alleyways that branch off Insadong-gil. Here, you’ll be offered all number of tea blends, as well as specialty dishes such as green tea flavored tiramisu. 

Spend some time admiring the area’s architecture. You’ll find old buildings with structures dating back to the 14th century, as well as temples, churches and contemporary glass galleries.

Insadong is accessible by subway. Get off at Anguk. Shops and galleries are open daily. Opening times vary, but are generally from mid-morning to evening. On weekends, vehicles are banned from driving down Insadong-gil, when stalls offering everything from candy to fortune telling are set up. Visit on a Saturday or Sunday to soak up the lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

Sotetsu Hotels The Splaisir Seoul Myeongdong
Sotetsu Hotels The Splaisir Seoul Myeongdong
4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
The price is P4,218 per night from 3 Jul to 4 Jul
P4,218
per night
3 Jul - 4 Jul
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms in our ...
8.4/10 Very Good! (1,014 reviews)
"Very good hotel in every respect. However one star is missing due to the idiotic design of the bench and the writing table, where it is impossible to get to the bench without injuring yourself (10 cm gap between the two), and due to the socket layout and condition (those on the bench not working, ..."

Reviewed on Jun 15, 2024

Sotetsu Hotels The Splaisir Seoul Myeongdong
AMID HOTEL SEOUL
AMID HOTEL SEOUL
4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is P5,186 per night from 21 Jul to 22 Jul
P5,186
per night
21 Jul - 22 Jul
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9/10 Wonderful! (246 reviews)
"Central near everything,very clean nice staff"

Reviewed on Jun 15, 2024

AMID HOTEL SEOUL
Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is P13,711 per night from 17 Jul to 18 Jul
P13,711
per night
17 Jul - 18 Jul
Book a stay at this spa hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the property condition in our reviews. Popular ...
8.6/10 Excellent! (1,002 reviews)
"High level resort, everything perfect"

Reviewed on Jun 17, 2024

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is P7,091 per night from 4 Jul to 5 Jul
P7,091
per night
4 Jul - 5 Jul
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,147 reviews)
"Good service, but it was overwhelm with guests in lobby."

Reviewed on Jun 18, 2024

ENA Suite Hotel Namdaemun
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is P6,928 per night from 17 Jul to 18 Jul
P6,928
per night
17 Jul - 18 Jul
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (1,795 reviews)
"Very convenient and service is great and people are very nice"

Reviewed on Jun 18, 2024

LOTTE City Hotel Myeongdong
Lotte Hotel Seoul
Lotte Hotel Seoul
5 out of 5
30, Eulji-ro, Jung-gu, Seoul, Seoul
Fully refundableReserve now, pay when you stay
The price is P11,355 per night from 15 Jul to 16 Jul
P11,355
per night
15 Jul - 16 Jul
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the breakfast and the helpful staff in our ...
9/10 Wonderful! (1,524 reviews)
"Great service and location. Highly recommended if you only have few days in Seoul."

Reviewed on Jun 15, 2024

Lotte Hotel Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong which includes interior views and art

Jongno-1.2.3.4 ga-dong

If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Jogyesa Temple and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market featuring signage

Jongno-gu

4.5/5(13 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Gyeongbokgung Palace. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Myeongdong showing shopping, street scenes and a city

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Myeong-dong
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(50 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Namdaemun Market.

Jung-gu
Dongdaemun History & Culture Park featuring a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Namdaemun Market which includes a city, street scenes and markets

Hoehyeon-dong

While you're in Hoehyeon-dong, take in top sights like Namdaemun Market and jump on the metro at Hoehyeon Station to see more of the city.

Hoehyeon-dong


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