Things to do in Seoul

Activities, attractions and tours

Seoul featuring a city and modern architecture as well as a small group of people
Myeongdong which includes shopping as well as a small group of people
Seocho-gu which includes a high rise building, a river or creek and modern architecture
Lotte World Tower featuring a bay or harbor, landscape views and a skyscraper
Myeongdong which includes central business district and a city as well as a small group of people
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Most popular experiences in Seoul

Tours & day trips

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Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)

Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)

Activity duration is 7 hours and 30 minutes
9.6 out of 10 with 93 reviews
Free cancellation available
Price is P 2,063 per adult
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Private & custom tours

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Seoul by Night: Palaces, Market & Street Food Tour (Vegan Option)

Seoul by Night: Palaces, Market & Street Food Tour (Vegan Option)

Activity duration is 4 hours
10.0 out of 10 with 8 reviews
Free cancellation available
Price is P 5,127 per adult
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Classes & workshops

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Seoul: Korean BBQ Place of the Month Curated by the Host

Seoul: Korean BBQ Place of the Month Curated by the Host

Activity duration is 1 hour and 30 minutes
Free cancellation available
Price is P 2,008 per adult
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Adventure & outdoor

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Seoul: Nami Island and Garden of Morning Calm opt Railbike

Seoul: Nami Island and Garden of Morning Calm opt Railbike

Activity duration is 10 hours
9.6 out of 10 with 29 reviews
Free cancellation available
Price is P 2,468 per adult
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Shopping & fashion

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Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Activity duration is 4 hours
9.4 out of 10 with 9 reviews
Free cancellation available
Price is P 1,886 per adult
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What to do in Seoul

Popular places to visit

Lotte World

Lotte World

Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this culturally rich area.

Lotte World
Myeongdong Street

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and charming cafes in this culturally rich area.

Myeongdong Street
Lotte World Tower showing a skyscraper

Lotte World Tower

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
Dongdaemun Market which includes nightlife, night scenes and markets

Dongdaemun History and Culture Park

This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.

Dongdaemun History and Culture Park
COEX Convention and Exhibition Center

COEX Convention and Exhibition Center

You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.

COEX Convention and Exhibition Center
Bukchon Hanok Village

Bukchon Hanok Village

You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Check out the shops and top-notch restaurants in this culturally rich area.

Bukchon Hanok Village
Namdaemun Market showing a city, street scenes and markets

Namdaemun Market

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
Gyeongbok Palace showing heritage architecture and a square or plaza as well as a small group of people

Gyeongbokgung Palace

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Gyeongbokgung Palace
Starfield COEX Mall

Starfield COEX Mall

During your visit to Seoul, you can find the perfect gifts to bring home at Starfield COEX Mall. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.

Starfield COEX Mall

Areas of Seoul

Myeongdong which includes shopping, a city and street scenes

Myeong-dong

This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat.

Myeong-dong
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Gangnam-gu

4/5(5 area reviews)

Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.

Gangnam-gu
Hongdae featuring street scenes, signage and outdoor art

Hongdae

This is Seoul at its most youthful and liveliest. Come here for cafés, bars, clubs, cinemas and boutiques.

Hongdae
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Dongdaemun-gu

4/5(1 area review)

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Dongdaemun-gu
Gwangjang Traditional Market showing signage

Jongno-gu

4.5/5(13 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(50 area reviews)

Historic meets modern in this central district of Seoul, where good food, unique architecture and mountainous green spaces come together.

Jung-gu
Incheon featuring a sunset, a garden and a city

Incheon

Bucheon

Bucheon

Photo by Jordan Waitt

Seongnam

Photo by Algirdas Sidiskis

Anyang

Photo by Jordan Waitt

Uijeongbu

Gwangmyeong

Gwangmyeong

Goyang

Goyang

Photo "Gimpo" by kykoh (CC BY) / Cropped from original
Photo by kykoh (CC BY)

Gimpo

Frequently asked questions

Is Seoul worth visiting?
One of the most popular things to do in Seoul is explore Myeongdong Street. Check this major sight off your list, then experience more of the area's culture and history.
How do I spend a day in Seoul?
After you've checked off key attractions like Myeongdong Street and Lotte World Tower, spend the rest of your day discovering Seoul's shopping and food scene.
What is the top tourist attraction in Seoul?
You can't leave without exploring Myeongdong Street, rated the top tourist attraction in Seoul.
Is three days enough to stay in Seoul?
Three days in Seoul is enough to enjoy the city's main highlights. Many guests spend three days on average. Myeongdong Street, Namsan Cable Car and Seoul National University Hospital are highly rated sights. Like to see more? Stick around a little longer to explore nearby hotspots like Incheon.
Is Seoul a walkable city?
Some leading attractions in Seoul, such as Myeongdong Street and Namsan Cable Car, are within walking distance. You can also explore several of the city's neighborhoods on foot. Only 2 kilometers from the city center of Seoul is Jung-gu and Myeong-dong is 0.64 kilometers away.
What are some activities to do in Seoul with kids?
Whether you're vacationing with young explorers or adventure-seeking teens, a fun-filled itinerary sets the tone for a great escape. Take a look at our ideas for what to do in Seoul with kids.

What to do in Seoul for adults?
Garosu-gil and Itawon Street are just a couple of the things to do in Seoul. With lots of activities available, there's something here for everyone.
Are there free things to do in Seoul?
One of the easiest ways to learn about free things to do in Seoul is to chat to a local tour guide. You'll get insider tips on vibrant neighborhoods, parks and other highlights you can enjoy without taking your wallet out. Myeongdong Street is one place that doesn't charge an entrance fee.