Things to do in Seoul
Activities, attractions and tours
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Most popular experiences in Seoul
Tours & day trips
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Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
Private & custom tours
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Seoul Night Palace & Market Food Tour (Vehicle Included)
Classes & workshops
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Seoul: Korean BBQ Place of the Month Curated by the Host
Adventure & outdoor
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Seoul: Nami Island and Garden of Morning Calm opt Railbike
Shopping & fashion
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Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour
What to do in Seoul
Popular places to visit
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and charming cafes in this culturally rich area.
Lotte World
Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this culturally rich area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
Bukchon Hanok Village
You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Check out the shops and top-notch restaurants in this culturally rich area.
Starfield COEX Mall
During your visit to Seoul, you can find the perfect gifts to bring home at Starfield COEX Mall. Amble around this vibrant area's riverfront and enjoy its top-notch restaurants.
Areas of Seoul
Myeong-dong
This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat.
Gangnam-gu
Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.
Hongdae
This is Seoul at its most youthful and liveliest. Come here for cafés, bars, clubs, cinemas and boutiques.
Dongdaemun-gu
Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Jung-gu
Historic meets modern in this central district of Seoul, where good food, unique architecture and mountainous green spaces come together.
