Popular places to visit

Lotte World
Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this vibrant area.

Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and charming cafes in this culturally rich area.

Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Starfield COEX Mall
You can browse for souvenirs when you visit Starfield COEX Mall, a favorite shopping spot in Seoul. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.
Things to do

Seoul: Hanbok Rental with Gyeongbokgung Palace Entry

Seoul: Gyeongbok Palace with Gigibebe Hanbok Rental

Hanbok Photoshoot and History Tour at Gyeongbokgung Palace

Gyeongbokgung to Bukchon in Hanbok Photography Walking tour

Gyeongbokgung Palace Hanbok Rental Experience Hanboknam (내국인불가)
Top hotels in Seochon

LOTTE City Hotel Myeongdong
Reviewed on Jul 14, 2025

ENA Suite Hotel Namdaemun
Reviewed on Jul 16, 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
Reviewed on Jul 11, 2025

Toyoko Inn Seoul Gangnam
Reviewed on Jul 12, 2025

Grand Hyatt Seoul
Reviewed on Jul 15, 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Reviewed on Jul 16, 2025
Other neighbourhoods around Seochon

Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Sogong-dong
Visitors to Sogong-dong love its popular shops, and you can check out Namdaemun Market and Seoul Museum of Art. If you want to see more in the area, you can get around town on the metro at City Hall Station.

Insa-dong
Travelers come to Insa-dong for its abundant dining options, and you can see top attractions like Insa-dong and Cheonggyecheon while you're in town.

Jongno-1.2.3.4 ga-dong
If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Jogyesa Temple and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Myeong-dong
Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Hoehyeon-dong
While you're in Hoehyeon-dong, take in top sights like Namdaemun Market and jump on the metro at Hoehyeon Station to see more of the city.
- Lotte World
- Namdaemun Market
- Gyeongbokgung Palace
- Lotte World Tower
- Starfield COEX Mall
- N Seoul Tower
- COEX Convention and Exhibition Center
- Gwanghwamun
- Gocheok Sky Dome
- Dongdaemun History and Culture Park
- Lotte Outlets Seoul Station
- Seoul City Hall
- Olympic Park
- Seoul National University
- KINTEX Exhibition Hall 2
- Myeongdong Cathedral
- Namsan Mountain Park
- Guro Digital Complex
- Dongdaemun Design Plaza
- Apgujeong Rodeo Street
- Gwangjang Market