Seongbuk-dong
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and top-notch restaurants in this culturally rich area.
Lotte World
Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this vibrant area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Things to do
DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Full Day DMZ Tour by Expert with Suspension Bridge&DPRK Gallery
Seoul: Nami Island and Garden of Morning Calm opt Railbike
DMZ Guided tour from Seoul with Suspension Bridge or Gondola
Top hotels in Seongbuk-dong
Grand Hyatt Seoul
Best ever !
Reviewed on Feb 22, 2026
HOTEL THE BOTANIK SEWOON MYEONGDONG
部屋は清潔で、過剰なサービスはありません。泊まった部屋は大型冷蔵庫、オーブンレンジ、シンクが備わっていて、スーパーで購入して食べることができます。ホテルのエントランスを出てすぐと、ホテルの向かいにもコンビニがあり便利です。徒歩5分くらいで3路線の地下鉄駅があるので、どこに行くのも便利でした。
Reviewed on Feb 26, 2026
ENA Suite Hotel Namdaemun
Nice staff!
Reviewed on Feb 23, 2026
Shilla Stay Seodaemun Seoul Station
Clean
Reviewed on Feb 26, 2026
LOTTE CITY HOTEL MYEONGDONG
The staffs were nice and professional. Their service was great as well. The location of the hotel was close to everything that I wanted to do.
Reviewed on Feb 23, 2026
L7 HONGDAE by LOTTE HOTELS
Staff was super friendly. And the room was nice and clean.
Reviewed on Feb 19, 2026
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Gwangjang Market and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Travelers come to Insa-dong for its abundant dining options, and you can see top attractions like Insa-dong and Cheonggyecheon while you're in town.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and Gwanghwamun Square. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Chungmu-ro.
