East Florence

Florence

Popular places to visit

North Alabama Medical Center

Though North Alabama Medical Center might be what brings you to town, perhaps you'll have a chance to explore more of Florence while you are here.

North Alabama Medical Center

Renaissance Tower

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

University of North Alabama

Enjoy the collegiate vibe when you visit University of North Alabama, during your travels in Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Things to do

Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

P1,425
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

P1,425
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is P16,489 per night from Sep 21 to Sep 22
P16,489
per night
Sep 21 - Sep 22
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (733 reviews)
"Every one was super friendly and they made me feel like they were Happy to have us there. The whole staff were very polite. I highly recommend!!"

Reviewed on Sep 11, 2025

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave, Florence, AL
The price is P7,883 per night from Oct 5 to Oct 6
P7,883
per night
Oct 5 - Oct 6
Stay at this 3-star business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Popular attractions Regency Square Mall and Children's ...
9/10 Wonderful! (314 reviews)
"Pool, grill, Laundry. Staff was amazing."

Reviewed on Aug 17, 2025

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard, Florence, AL
The price is P3,761 per night from Sep 22 to Sep 23
P3,761
per night
Sep 22 - Sep 23
Stay at this hotel in Florence. Enjoy free WiFi, free parking, and a 24-hour front desk. Our guests praise the helpful staff in our reviews. Popular attractions ...
7.4/10 Good! (130 reviews)
"Really enjoyed it."

Reviewed on Aug 13, 2025

Budget Inn & Suites
The ColdWater Inn

The ColdWater Inn

3.5 out of 5
712 Hwy 72 W, Tuscumbia, AL
The price is P4,365 per night from Sep 21 to Sep 22
P4,365
per night
Sep 21 - Sep 22
Stay at this 3.5-star business-friendly hotel in Tuscumbia. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff in our reviews. ...
8.8/10 Excellent! (565 reviews)
Southern get a way.
"Just an absolute Southern delight. The grand lobby furnishings, 2nd floor lobby - Oriental carpets, decor and tapestries all 1st class. Guest amenities and breakfast were very good. Desk staff offered Southern hospitality!"

Reviewed on Sep 17, 2025

The ColdWater Inn
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (745 reviews)
Favorite Florence Hotel
"This was our fourth stay at the Stricklin. It’s our go-to place in Florence."

Reviewed on Sep 13, 2025

Get rates
The Stricklin Hotel
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave, Muscle Shoals, AL
Fully refundableReserve now, pay when you stay
The price is P3,882 per night from Sep 24 to Sep 25
P3,882
per night
Sep 24 - Sep 25
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff in our reviews. ...
8.4/10 Very Good! (925 reviews)
"The hotel looks a bit rough from the street. The doors open to the outside, rarely a good sign. There are cheap offbrand grills out back. However, the room was clean and in decent shape. I've definitely paid much more for worse accommodations. It was a good value and I would stay here again."

Reviewed on Sep 18, 2025

Days Inn by Wyndham Muscle Shoals Florence
See all 189 properties in East Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence