Florence

Travel Guide

Florence
Florence
Florence
Florence
Florence

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is P16,251 per night from May 17 to May 18
P16,251
P18,688 total
May 17 - May 18
includes taxes & fees
Book a stay at this spa resort in Florence. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9.2/10 Wonderful! (780 reviews)
Loved the decor that was related to the Muscle Shoals music history. The only things I didn’t like were the pillows, flat and I would have liked a coffee pot in the room. All staff excellent. Great dining experience in Grill 360. Good music in Swampers Bar and Grill. The pool area is beautiful.

Reviewed on May 7, 2026

Renaissance Shoals Resort & Spa
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is P10,276 per night from May 11 to May 12
P10,276
P11,863 total
May 11 - May 12
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (861 reviews)
Room were very clean and very nice. We really enjoyed our stay.

Reviewed on May 4, 2026

The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is P7,403 per night from May 17 to May 18
P7,403
P8,514 total
May 17 - May 18
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (807 reviews)
if all you are looking for is a bed this is not a bad place to stay but if you are looking for the free breakfast go somewhere else. Not much there if they are open when they advertise. Not much selection. The room was ok, but the staff does not clean or replace towels every day. We were there 5 ...

Reviewed on May 5, 2026

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Anthem House Huntsville MidCity, powered by Placemakr

Anthem House Huntsville MidCity, powered by Placemakr

4 out of 5
945 NW Mid City Drive Huntsville AL
Stay at this apartment in Huntsville. Enjoy free WiFi, a 24-hour fitness center, and parking (surcharge). Popular attractions The Orion Amphitheater and US Space ...
9.4/10 Exceptional! (88 reviews)
My room was double booked so i had to switch to a room with no balcony and a full sized bed(def not queen as advertised). Then at roughly 7am loud alarms with buzzers above the bed started going off for several minutes. This happened a few more times throughout the morning before checkout. Fire department ...

Reviewed on Apr 30, 2026

Anthem House Huntsville MidCity, powered by Placemakr
Phoenix All Suites West Hotel

Phoenix All Suites West Hotel

3.5 out of 5
533 W. Beach Blvd. Gulf Shores AL
Book a stay at this beach aparthotel in Gulf Shores. Enjoy free WiFi, free parking, and a beach locale. Popular attractions Gulf Shores Beach and Gulf State ...
8.6/10 Excellent! (835 reviews)
Beautiful view of the gulf from our balcony!

Reviewed on May 3, 2026

Phoenix All Suites West Hotel
stayAPT Suites Madison-Greenbrier

stayAPT Suites Madison-Greenbrier

4 out of 5
26800 Success Dr SW Madison AL
Book a stay at this business-friendly aparthotel in Madison. Enjoy free WiFi, free parking, and a 24-hour fitness center. Popular attractions Wheeler National ...
9.4/10 Exceptional! (267 reviews)
The prices was fair and the location was great for the commute to work but the cleanliness of the place was terrible. The beds had hair, bugs and stains. The bath towels had hair and these were supposed be clean towels in the bathroom. The bedroom in the bedroom was made up neatly but once the covers ...

Reviewed on May 5, 2026

stayAPT Suites Madison-Greenbrier
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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