Florence

Travel Guide

Florence
Florence
Florence
Florence
Florence

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Find the best Florence areas and neighborhoods for the activities you enjoy most.

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
Fully refundableReserve now, pay when you stay
The price is P17,567 per night from Jul 1 to Jul 2
P17,567
P20,202 total
Jul 1 - Jul 2
includes taxes & fees
Book a stay at this spa resort in Florence. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9.2/10 Wonderful! (790 reviews)
"Quiet rooms, great food options, a very nice getaway."

Reviewed on May 25, 2026

Renaissance Shoals Resort & Spa
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is P10,340 per night from Jun 25 to Jun 26
P10,340
P11,936 total
Jun 25 - Jun 26
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (883 reviews)
"Noise. Dirty sheets. Hair all over the place."

Reviewed on Jun 19, 2026

The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is P7,160 per night from Jul 19 to Jul 20
P7,160
P8,235 total
Jul 19 - Jul 20
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (829 reviews)
"If you visiting the city this is the place to get. Very clean and fresh. Worth the visit"

Reviewed on Jun 21, 2026

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Anthem House Huntsville MidCity, powered by Placemakr

Anthem House Huntsville MidCity, powered by Placemakr

4 out of 5
945 NW Mid City Drive Huntsville AL
Stay at this apartment in Huntsville. Enjoy free WiFi, a 24-hour fitness center, and parking (surcharge). Popular attractions The Orion Amphitheater and US Space ...
9.4/10 Exceptional! (122 reviews)
"Loved everything about it!"

Reviewed on Jun 21, 2026

Anthem House Huntsville MidCity, powered by Placemakr
Turquoise Place Beachside Retreat

Turquoise Place Beachside Retreat

4 out of 5
26302 Perdido Beach Blvd Orange Beach AL
Book a stay at this beach apartment in Orange Beach. Enjoy free WiFi, free parking, and a beach locale. Popular attractions Orange Beach Beaches and The Wharf ...
Turquoise Place Beachside Retreat
Palm Beach Resort Orange Beach a Ramada by Wyndham

Palm Beach Resort Orange Beach a Ramada by Wyndham

3.5 out of 5
22984 Perdido Beach Blvd. Orange Beach AL
Book a stay at this beach condo in Orange Beach. Enjoy a beach locale, a fitness center, and parking (surcharge). Popular attractions Gulf Shores Beach and Orange ...
9/10 Wonderful! (414 reviews)
"A great location and the accommodations were perfect! Very clean!"

Reviewed on Jun 14, 2026

Palm Beach Resort Orange Beach a Ramada by Wyndham
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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