Florence

Travel Guide

Florence showing a garden and heritage architecture
Florence
Florence showing a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (745 reviews)
Favorite Florence Hotel
"This was our fourth stay at the Stricklin. It’s our go-to place in Florence."

Reviewed on Sep 13, 2025

The Stricklin Hotel
Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is P16,489 per night from Sep 21 to Sep 22
P16,489
P18,963 total
Sep 21 - Sep 22
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (733 reviews)
"Every one was super friendly and they made me feel like they were Happy to have us there. The whole staff were very polite. I highly recommend!!"

Reviewed on Sep 11, 2025

Renaissance Shoals Resort and Spa
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive, Florence, AL
The price is P3,851 per night from Sep 21 to Sep 22
P3,851
P4,429 total
Sep 21 - Sep 22
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (840 reviews)
"Clean rooms"

Reviewed on Sep 14, 2025

Baymont by Wyndham Florence/Muscle Shoals
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
stayAPT Suites Madison-Greenbrier

stayAPT Suites Madison-Greenbrier

4 out of 5
26800 Success Dr SW, Madison, AL
Stay at this 4-star business-friendly aparthotel in Madison. Enjoy free WiFi, free parking, and a 24-hour fitness center. Popular attractions Wheeler National ...
9.4/10 Exceptional! (209 reviews)
"The place was very nice and the staff are amazing."

Reviewed on Sep 16, 2025

stayAPT Suites Madison-Greenbrier
stayAPT Suites Auburn

stayAPT Suites Auburn

3.5 out of 5
1656 South College Street, Auburn, AL
Stay at this 3.5-star aparthotel in Auburn. Enjoy free WiFi, free parking, and a 24-hour fitness center. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (247 reviews)
"Excellent experience at this property! The only thing I wasn't aware of was that it wasn't staffed 24/7. Luckily I was arriving before 8 PM when the lobby closed, and I believe there were other methods for checking in, but I wish that would have been Made more clear upon booking. Otherwise, zero ..."

Reviewed on Sep 17, 2025

stayAPT Suites Auburn
stayAPT Suites Montgomery

stayAPT Suites Montgomery

2.5 out of 5
5000 Woodmere Blvd, Montgomery, AL
Book a stay at this business-friendly aparthotel in Montgomery. Enjoy free WiFi, free parking, and a fitness center. Our guests praise the helpful staff in our ...
8.8/10 Excellent! (210 reviews)
"Love the stay My husband and I use this spot to get away from kids. The communication is awesome and the staff is incredible. The air in our unit went out they moved us to another room promptly. We love this place we will definitely be back"

Reviewed on Sep 14, 2025

stayAPT Suites Montgomery
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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