Things to do in Matsuyama
Shopping
Near the city centre, you can explore the lively Matsuyama Shopping Street, where local crafts and unique souvenirs abound. For a more modern experience, visit the Matsuyama Tokyu Department Store, offering a range of fashion and gifts that reflect the region's culture.
Recreation
In Matsuyama, the Dogo Onsen Honkan offers an authentic onsen experience with historic wooden architecture and soothing hot springs. For relaxation, visit the Shiki Memorial Museum, surrounded by tranquil gardens, providing a serene environment for reflection and leisure.
Adventure
In Matsuyama, explore the historic Matsuyama Castle, perched atop a hill, offering panoramic views of the city. Experience the natural beauty of Dogo Onsen, Japan’s oldest hot spring, renowned for its soothing waters, and venture to the Shimanami Kaido for breathtaking cycling along scenic coastal routes.
Nightlife
Explore the vibrant nightlife at Bar Yume on Dogo Street, where you can enjoy creative cocktails in a cosy setting. For a lively atmosphere, head to Shimanami on Matsuyama's waterfront, offering a mix of local sake and delicious izakaya dishes while soaking in the stunning views.
*Distances are measured in a straight line; actual driving distances may vary depending on the route.