Tohoku

Travel Guide

Photo provided by APPI Resort
Photo provided by APPI Resort
Photo provided by APPI Resort
Photo provided by Appi Kogen Ski Resort
Photo provided by APPI Resort

Beautiful rural countryside, mirror-like lakes, ski resorts, old samurai towns and vibrant festivals await in the northernmost region of Honshu.

Tohoku is Honshu’s northern frontier, a wilderness of primeval landscapes, ancient customs and thrilling adventures. With a Pacific coastline, volcanic mountain ranges, samurai heritage and exquisite seafood, it’s a veritable snapshot of Japan. Thanks to the resilience of Tohoku’s people, the region bounced back successfully after the 2011 earthquake and tsunami.

Remote Aomori is about ichigo-ni (sea urchin and abalone stew), hot springs and volcanic scenery. Carve up on the slopes of Mount Hakkoda and spot lava domes while boating on Lake Towada. Admire the fall colors of Oirase Gorge and hike the Shirakami Sanchi mountains. The elaborate parades of August’s Nebuta Matsuri festival turn the streets of Aomari City into a riot of color.

Mountain ranges and verdant forests provide boundless opportunities for outdoor adventures in Akita prefecture. Visit samurai mansions in Kakunodate and witness the 400-year-old Kamakura Snow Festival in Yokote. Climb to the lookout platform on Mount Hachimantai and drink in the views of Mount Iwate from Hachimantai Hot Springs. Neighboring Iwate is famous for the centuries-old Chūson-ji Temple and Mōtsū-ji Temple, Jodogahama Beach and the coastal Sanriku Fukkō National Park.

Discover more superb skiing on Mount Zao and world-class hiking around Okama Crater Lake, in Yamagata prefecture. Yamadera Temple is an inspiration for haiku poetry while 22 carved Buddhist faces gaze over the Sea of Japan from Mount Chokai. Kick back on the 260 pine-clad islands of Miyagi’s Matsushima Bay. Hop between sushi bars in Shiogama.

Fukushima stretches from the Pacific Ocean and past aquamarine crater lakes, such as Goshikinuma, into cherry blossom-covered mountainsides. Wander the streets of the samurai stronghold Aizuwakamatsu and the Edo-era town of Ouchijuku. Attend horse races and browse the Tsuchiyu artist’s studios in Fukushima City. Watch as Mount Bandai reflects elegantly in Lake Inawashiro and stroll alongside Ice Age flora in Oze National Park.

Get to incredible Tohoku by catching bullet trains from Tokyo and Hokkaido and then get around by bike, foot, skis and themed trains. An authentic Japanese vacation awaits in both the snowy winters and mild summers of Tohoku.

Where to stay in Tohoku

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Zaoonsen

While visiting Zaoonsen, you might make a stop by sights like Zao Chuo Ropeway and Zao Sanroku Ropeway.

Zaoonsen
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Downtown Sendai

While you're in Downtown Sendai, take in top sights like Asaichi Morning Market and jump on the metro at Hirose-dori Station to see more of the city.

Downtown Sendai
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Aoba Ward

You might enjoy the hot springs while in Aoba Ward. Miyagi Prefectural Office is a notable sight, and you can get around town at Kotodai-Koen Station or Kita-Yonbancho Station to see more of the city.

Aoba Ward
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Kokubuncho

While you're in Kokubuncho, take in top sights like Tokyo Electron Hall Miyagi and jump on the metro at Kotodai-Koen Station to see more of the city.

Kokubuncho
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Miyagino Ward

If you're spending some time in Miyagino Ward, Mitsui Outlet Park Sendaiko and Sendai Umino-Mori Aquarium are top sights worth seeing.

Miyagino Ward
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Taihaku Ward

While you're in Taihaku Ward, take in top sights like Sendai Gymnasium or Yagiyama Zoo, and hop on the metro to see more the city at Nagamachi-Minami Station or Nagamachi Station.

Taihaku Ward
Hotel Keihan Sendai

Hotel Keihan Sendai

3.5 out of 5
3-3-5 Chuo Sendai Miyagi
The price is P4,298 per night from Jan 5 to Jan 6
P4,298
P4,728 total
Jan 5 - Jan 6, 2026
Stay at this hotel in Sendai. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Popular attractions Sendai Ginza Street and Sunmall Ichibancho ...
9/10 Wonderful! (349 reviews)
Everything is good!

Reviewed on Dec 17, 2025

Hotel Keihan Sendai
Hotel JAL City Aomori

Hotel JAL City Aomori

3.5 out of 5
Yasukata, 2-4-12 Aomori Aomori-ken
The price is P2,472 per night from Jan 12 to Jan 13
P2,472
P2,719 total
Jan 12 - Jan 13, 2026
Book a stay at this business-friendly hotel in Aomori. Enjoy free WiFi, breakfast (surcharge), and parking (surcharge). Our guests praise the helpful staff in ...
8.6/10 Excellent! (1,000 reviews)
施設が古いためかハウスダスト?で鼻炎になりました😭バスルームの換気扇も埃で埋まっていたり、ハンドソープに髪の毛がついていたり。JALブランドを信頼して宿泊したので、少し残念。朝食はとても美味しかったです。青森の特産品もたくさんあって良かったです。場所は青森駅にも、アスパムにも近くて良いです。

Reviewed on Dec 21, 2025

Hotel JAL City Aomori
ReLabo-Medical Spa&Stay-

ReLabo-Medical Spa&Stay-

2.5 out of 5
1-1-5 Aomori AOMORI
The price is P6,754 per night from Jan 28 to Jan 29
P6,754
P7,542 total
Jan 28 - Jan 29, 2026
Stay at this hotel in Aomori. Enjoy free WiFi, hot springs on site, and breakfast (surcharge). Popular attractions Auga Fish Market and Nebuta Museum WARASSE ...
9.6/10 Exceptional! (236 reviews)
Nice room and hotel, unusual smell from bathroom thoigh indicating some mold issues. Also the heating system is not able to keep the large suite warm during cold weather.

Reviewed on Dec 13, 2025

ReLabo-Medical Spa&Stay-
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Bigstone Terrace Suite Tsutsumimachi

Bigstone Terrace Suite Tsutsumimachi

3.5 out of 5
1-chome-9-7 Tsutsumimachi Aomori Aomori
Stay at this vacation home in Aomori. Enjoy free WiFi, free parking, and in-room soaking tubs. Popular attractions Munakata Shiko Memorial Museum of Art and ...
Bigstone Terrace Suite Tsutsumimachi
private Lodging KASE Gosyogawara

private Lodging KASE Gosyogawara

3 out of 5
86-5 Hibarino, Kanagichokase Goshogawara Aomori
Stay at this vacation home in Goshogawara. Enjoy free WiFi, free parking, and slippers. Popular attractions House of Tachi Nebuta and Fujimi Lake Park are located ...
private Lodging KASE Gosyogawara
Big Stone Tsukuda 201

Big Stone Tsukuda 201

2.5 out of 5
1-21-4 Tsukuda Aomori Aomori
Book a stay at this business-friendly apartment in Aomori. Enjoy free WiFi, free parking, and laundry facilities. Popular attractions Gappo Park and Munakata ...
青森駅から少し離れている住宅街の中にありますが車での利用であれば全く問題ない立地です。青森駅前の繁華街からタクシーでも¥1,500~¥2,000くらいの所です。ベッドもセミダブルが2つと十分大きいので快適な睡眠が取れました。カトラリーや家電も一通り揃っていますので長期滞在者には助かる内容だと思います。 今回利用させて頂いたお部屋には本来備え付けのはずのタブレットが見当たりませんでした。管理者様との連絡方法もタブレットからのSkypeでしたので聞く事も出来ずにチェックアウト方法が分からないまま「恐らくこの方法でチェックアウトするんだろうな」という勘で「鍵」をお返しさせて頂きました。 あと冷蔵庫を含む家電がチェックイン時に全てOffになっているので、前の滞在者が氷を作られていたりしたら冷蔵庫内の製氷器の中や外が水浸しになっているかも知れませんので確認した方が良さそうです。今回チェックインした際に製氷器の氷が全部溶けて下にまで漏れていました。 ...

Reviewed on Sep 9, 2024

Big Stone Tsukuda 201
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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