Things to do in São Paulo

Activities, attractions and tours

Sao Paulo showing cbd and a city
Photo provided by Brazilian Tourism Board
Sao Paulo featuring modern architecture
Sao Paulo featuring modern architecture and a high rise building
Sao Paulo featuring a city, a skyscraper and central business district

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What to do in São Paulo


Popular places to visit

Areas of São Paulo

Paulista Avenue showing modern architecture and a city

Jardins

Museums, shopping, and cafes are just a few things travelers enjoy about Jardins. Check out Paulista Avenue or Rua Augusta while you're exploring the area.

Jardins
City Hall showing a city and street scenes

Itaim Bibi

Visitors often come to Itaim Bibi for its abundant dining options, but many stay to explore sights like Parque do Povo and JK Iguatemi Shopping Mall. Getting around the area on the metro is easy if you catch a ride at Campo Belo Station.

Itaim Bibi
Ibirapuera Park showing outdoor art and night scenes as well as an individual male

Moema

Get to know Moema and its many features like its restaurants and live music. You might want to explore sights like Shopping Ibirapuera and São Paulo Museum of Modern Art, and you can jump on the metro at Eucaliptos Subway Station or Moema Station to get around the city.

Moema
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Pinheiros

You might enjoy the bars while in Pinheiros. Batman's Alley is a notable sight, and you can get around town at Faria Lima Station or Pinheiros Metro Station to see more of the city.

Pinheiros
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Vila Mariana

Vila Mariana is well-liked for its museums and live music. If you're hoping to get in some sightseeing, Paulista Avenue and Shopping Metro Santa Cruz are top spots, and you can jump on the metro at Vila Mariana Station or Ana Rosa Station to get around.

Vila Mariana
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Morumbi

You'll enjoy the museums and live music in Morumbi. You might want to make time for a stop at Morumbi Stadium or Bandeirantes Palace.

Morumbi

Frequently asked questions

Is São Paulo worth visiting?
São Paulo offers a unique blend of culture, local charm and attractions. Whether you're into nature, history or traditional cuisine, there are many things you'll enjoy here.
How do I spend a day in São Paulo?
Ibirapuera Park and São Paulo Zoo are two good places to begin your sightseeing adventures. Remember to check out the dining and retail options in São Paulo while you're here too.
What is the top tourist attraction in São Paulo?
Don't leave without visiting Ibirapuera Park, ranked the top tourist attraction in São Paulo.
Is three days enough to stay in São Paulo?
You can easily tick off top attractions like Ibirapuera Park, São Paulo Museum of Art and São Paulo Aquarium with a three-day trip to São Paulo. On average, most travelers plan three days here. There's plenty to discover nearby too, so stay a little longer and venture to Guarulhos.
Is São Paulo a walkable city?
It all depends on what you'd like to do and see in São Paulo. Several key attractions, including Ibirapuera Park and São Paulo Museum of Art, are accessible on foot. If you're up for a stroll through some of São Paulo's neighborhoods, Jardim Paulista is 3 kilometers away from downtown, while Central Zone is 2 kilometers away from the city center and also within walking distance.
What are some activities to do in São Paulo with kids?
Whether you're vacationing with hard-to-please teens or tiny adventurers, a fun-filled itinerary makes a big difference. Take a look at our ideas for what to do in São Paulo with kids.

What to do in São Paulo for adults?
Paulista Avenue and Expo Center North are just a couple of the things to do in São Paulo. With plenty of activities available, there's something here for everyone to explore.
Are there free things to do in São Paulo?
One of the best ways to find free things to do in São Paulo is to chat to a local tour guide. You'll get insider recommendations on interesting neighborhoods, parks and other hotspots you can visit without reaching into your pocket. Ibirapuera Park is one place that doesn't have an entrance fee.