Things to do in São Paulo

Activities, attractions and tours

A historic building with ornate architecture and a large entrance.
A densely packed urban skyline with a variety of high-rise buildings, including some with distinctive architectural features.
A modern architectural structure with a red sloped roof and a white base, surrounded by a landscaped area with red flowers.
A group of people in colorful costumes playing drums.
A densely packed urban skyline with numerous high-rise buildings, a mix of architectural styles, and a clear sky.

Things to do

Downtown São Paulo's Epic History: A Self-Guided Audio Tour

Downtown São Paulo's Epic History: A Self-Guided Audio Tour

P374
per adult
100% of travellers recommend
Downtown São Paulo's Epic History: A Self-Guided Audio Tour
São Paulo: Main City Sights in 7 Hours – Shared Group Tour

São Paulo: Main City Sights in 7 Hours – Shared Group Tour

P4,693
per adult
98% of travellers recommend
São Paulo: Main City Sights in 7 Hours – Shared Group Tour
Plaza Premium Lounge at São Paulo Airport

Plaza Premium Lounge at São Paulo Airport (GRU)

P1,839
per adult
76% of travellers recommend
Plaza Premium Lounge at São Paulo Airport (GRU)
Visit São Paulo with a local guide

Visit São Paulo with a local guide

P1,564
per adult
90% of travellers recommend
Visit São Paulo with a local guide
Facade of the King of Coffee

Visit to the King of Coffee

P241
per adult
Visit to the King of Coffee
São Paulo: Campos do Jordão Guided Tour

São Paulo: Campos do Jordão Guided Tour

P7,100
per adult
96% of travellers recommend
São Paulo: Campos do Jordão Guided Tour
Sao Paulo: Downtown-Center Walking Tour | 2 Hours

Sao Paulo: Downtown-Center Walking Tour | 2 Hours

P1,564
per adult
100% of travellers recommend
Sao Paulo: Downtown-Center Walking Tour | 2 Hours
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Most popular experiences in São Paulo

Tours & day trips

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São Paulo: Main City Sights in 7 Hours – Shared Group Tour

São Paulo: Main City Sights in 7 Hours – Shared Group Tour

Activity duration is 6 hours and 18 minutes
9.8 out of 10 with 203 reviews
Free cancellation available
Price is P 4,723 per adult
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Adventure & outdoor

See all 28 activities
São Paulo: Pico Jaraguá walk through the rainforest, private

São Paulo: Pico Jaraguá walk through the rainforest, private

Activity duration is 5 hours and 30 minutes
10.0 out of 10 with 11 reviews
Free cancellation available
Price is P 3,936 per adult*
São Paulo: Pico Jaraguá walk through the rainforest, privateOpens in new tab

Classes & workshops

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From São Paulo: Aparecida Cathedral Tour

From São Paulo: Aparecida Cathedral Tour

Activity duration is 10 hours
10.0 out of 10 with 4 reviews
Free cancellation available
Price is P 6,661 per adult
From São Paulo: Aparecida Cathedral TourOpens in new tab

Shopping & fashion

See all 6 activities
São Paulo: Main City Sights in 7 Hours – Shared Group Tour

São Paulo: Main City Sights in 7 Hours – Shared Group Tour

Activity duration is 6 hours and 18 minutes
9.8 out of 10 with 203 reviews
Free cancellation available
Price is P 4,723 per adult
São Paulo: Main City Sights in 7 Hours – Shared Group TourOpens in new tab

Holiday & seasonal tours

See all 6 activities
Observation Deck in São Paulo - Edifício Itália - 41st Floor

Observation Deck in São Paulo - Edifício Itália - 41st Floor

Activity duration is 1 hour
Free cancellation available
Price is P 1,199 per adult
Observation Deck in São Paulo - Edifício Itália - 41st FloorOpens in new tab

What to do in São Paulo

Stay near popular São Paulo attractions

A city street with tall modern buildings, palm trees, and a busy traffic scene.

Paulista Avenue

9.0/10 (2,555 reviews)
São Paulo's vibrant financial and cultural spine transforms into a pedestrian paradise on Sundays. Stroll past MASP's iconic art collections while street performers create an urban festival atmosphere.
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Where to stay in São Paulo

Find the best São Paulo areas and neighborhoods for the activities you enjoy most.
A cityscape with a dense urban area and a green park in the foreground.
Photo by Larissa Gobbo
Open Photo by Larissa Gobbo

Jardins

Museums, shopping, and cafes are just a few things travelers enjoy about Jardins. Check out Paulista Avenue or Rua Augusta while you're exploring the area.

A colorful mural with abstract and surrealist art, including a cow and various other figures.

Vila Madalena

Vila Madalena is noteworthy for its restaurants, and you can make a stop at top attractions like Brigadeiro Faria Lima Avenue and Galeria Fortes Vilaca.

A river reflecting tall buildings, a modern bridge, and a unique cable structure.

Pinheiros

You might enjoy the bars while in Pinheiros. Batman's Alley is a notable sight, and you can get around town at Fradique Coutinho Station or Faria Lima Station to see more of the city.

A cityscape with a river, modern buildings, and a distinctive bridge.

Itaim Bibi

Visitors often come to Itaim Bibi for its abundant dining options, but many stay to explore sights like Parque do Povo and JK Iguatemi Shopping Mall. Getting around the area on the metro is easy if you catch a ride at Campo Belo Station.

A historic building with ornate architecture, a statue, and a plaza with pedestrians.

Historic Center

The museums and churches are just a few things visitors like about Historic Center. Rua 25 de Marco and Sampa Sky are worthwhile spots to check out, and you can hop on the metro at Sao Bento Station or Se Station to get around the larger area.

A park with a lake, a red torii gate, and a cityscape with high-rise buildings in the background.

Mogi das Cruzes

A historic building with blue and white architecture, palm trees, and people walking on the sidewalk.

Campinas

An aerial view of a coastal city with a long beach, dense urban area, and a mountainous island in the distance.

Bertioga

A cityscape with a large cloud formation and a stormy sky.

Taboão da Serra

An aerial view of a coastal city with a river, industrial area, and surrounding hills.

Cubatao

A calm river with green vegetation and trees reflecting on the water.

Itaquaquecetuba

A crowded beach with people swimming and walking along the shore.

Itanhaém

A cityscape with a dense urban area, a highway, and distant mountains.

Aruja

Frequently asked questions

Is São Paulo worth visiting?
Known for its adventure sports and coastal beaches, finding fun things to do in São Paulo is easy. Be sure to add Ibirapuera Park to your trip itinerary when here.
How do I spend a day in São Paulo?
Ibirapuera Park and São Paulo Zoo are two great places to kick-start your adventures. Remember to explore the shopping and dining options in São Paulo while you're there too.
What is the top tourist attraction in São Paulo?
Ibirapuera Park is one of the top tourist attractions in São Paulo and deserves a place on every sightseeing list of the area.
Is three days enough to stay in São Paulo?
Three days will give you enough time to tick off the leading city sights, including Ibirapuera Park, São Paulo Museum of Art and São Paulo Aquarium. The average stay in São Paulo is three days. If you have the time to extend your vacation, Guarulhos isn't far away.
Is São Paulo a walkable city?
With exciting neighborhoods and major attractions within walking distance of the city center, São Paulo is a great place to discover on foot. Have fun wandering between São Paulo Museum of Art and Municipal Theatre of São Paulo. Then take a stroll around Jardim Paulista, located 3 kilometers from downtown, and Central Zone, which is about 0.64 kilometers away.
What are some activities to do in São Paulo with kids?
Planning what to do in São Paulo with kids has never been easier. Whether you're vacationing with toddlers or teenagers, there are many family-friendly attractions to keep everyone entertained here.

What to do in São Paulo for adults?
There are loads of things to do in São Paulo, with activities for adults of all ages. Cap off your day with a visit to Paulista Avenue or Expo Center North.
Are there free things to do in São Paulo?
In São Paulo, Ibirapuera Park is a popular spot for anyone wishing to enjoy the city without reaching for their wallet. Also, wander around the green spaces and other neighborhoods, and ask a local tour guide for recommendations. It's a great way to explore the best free things to do in São Paulo.