Seoul

Travel Guide

Seoul featuring a city and modern architecture as well as a small group of people
Myeongdong which includes shopping as well as a small group of people
Seocho-gu which includes a high rise building, a river or creek and modern architecture
Lotte World Tower featuring a bay or harbor, landscape views and a skyscraper
Myeongdong which includes central business district and a city as well as a small group of people

Seoul Travel Guide Video

The South Korean metropolis has some of Asia’s busiest markets and nightlife districts alongside tranquil teahouses and palaces surrounded by gardens.

Seoul is brimming with youthful vibrancy. Art galleries, cinemas, bars and boutiques are dotted all over the city. Seoulites are also in touch with their past, and you’ll find plenty of instances of traditional Korean culture in palaces and theatres. 

Korea has suffered from many conflicts, and some of the bruises still show in Seoul. The city’s Five Grand Palaces are testament to this all of these complexes have been destroyed or badly damaged. Today they have largely been restored to their former glory and house national treasures, art and traditional architecture. For particularly fine examples of these palaces, visit Gyeongbokgung, Deoksugung and Changgyeonggung.

Locals possess optimism and friendliness in abundance. Younger Seoulites will be eager to use their language skills to help you out, and older residents, although not as proficient with their English, are still overwhelmingly warm. 

Shopping opportunities in Seoul are boundless. Choose from designer outlets in Myeongdong, traditional craft shops at Insadong and bargain malls at the huge Dongdaemun Market. Wear your new attire while exploring the city’s nightlife. Hongdae Young Street has an eclectic collection of bars, clubs, live music and independent cinema. 

Soak up classic Korean culture at venues like Chongdong Theatre. Here, you can marvel at spectaculars featuring traditional music, dance and costume. Sample local cuisine at well-priced stalls and restaurants that serve Korean classics such as kalguksu (“knife noodles”) or donkas (deep-fried pork cutlets). Foodies will want to pay homage to the Korean national dish (kimchi) at the Pulmuone Kimchi Museum.  Kimchi is a fermented vegetable (cabbage, radish or cucumber) dish seasoned with spices. Finish your dining experience with a visit to one of Seoul’s excellent teahouses.

When you want some quiet time, escape to one of Seoul’s regenerated areas, such as Cheonggyecheon Stream. This stretch of water in the city center features greenery, wildlife and local art. It’s a great example of Seoul’s ability to innovate, educate and entertain all at once.

Seoul has hot summers and cold winters. The best time to visit is around March through May (spring), or September through November (fall) . Navigate the city using the well-priced and efficient subway system, considered one of the best in the world.

Where to stay in Seoul

Myeongdong showing shopping, street scenes and a city

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Myeong-dong
Gangnam featuring outdoor art

Gangnam-gu

4/5(5 area reviews)

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like Starfield COEX Mall and Bongeunsa Temple.

Gangnam-gu
Hongdae which includes street scenes, outdoor art and signage

Hongdae

Spend some time visiting places like Hongdae Street while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Hongdae
Chegiil-tong which includes flowers

Dongdaemun-gu

4/5(1 area review)

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Dongdaemun-gu
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(50 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Namdaemun Market.

Jung-gu
Gwangjang Traditional Market featuring signage

Jongno-gu

4.5/5(13 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
The Shilla Seoul
The Shilla Seoul
5 out of 5
249, Dongho-ro, Jung-gu, Seoul
The price is P16,530 per night from Jul 2 to Jul 3
P16,530
P18,183 total
Jul 2 - Jul 3
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (1,004 reviews)
Amazing Hotel/Excellent Service in Seoul
"By far and away the best service I have ever received at a hotel, and I have traveled extensively. We had two different people greet us before even making it near the entrance, then a single person made sure we were guided and immediately attended to. We were graciously given a free upgrade and when ..."

Reviewed on Jun 30, 2025

The Shilla Seoul
Sotetsu Hotels The Splaisir Seoul Myeongdong
Sotetsu Hotels The Splaisir Seoul Myeongdong
4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
The price is P4,835 per night from Jul 16 to Jul 17
P4,835
P5,319 total
Jul 16 - Jul 17
includes taxes & fees
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (1,557 reviews)
"Hotel muy confortable, limpio, bien ubicado, buena atención"

Reviewed on Jun 24, 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
Toyoko Inn Seoul Gangnam
Toyoko Inn Seoul Gangnam
3 out of 5
323 Gangnam-daero, Seocho-gu, Seoul
The price is P4,488 per night from Jul 3 to Jul 4
P4,488
P4,936 total
Jul 3 - Jul 4
includes taxes & fees
Stay at this 3-star business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,644 reviews)
"Located in the heart of K-Culture. Lots of dining options available at the walking range."

Reviewed on Jun 21, 2025

Toyoko Inn Seoul Gangnam
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Orakai Insadong Suites
Orakai Insadong Suites
4 out of 5
18 Insadong 4-Gil Jongno-Gu, Seoul, Seoul
Stay at this 4-star aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,354 reviews)
"The rooms had plenty of space and felt like I was at home. Gym is also a great plus. Location and vibe around the hotel was amazing. Transportation services are right around the corner. Many restaurants and most importantly, felt very safe."

Reviewed on Jun 26, 2025

Orakai Insadong Suites
Oakwood Premier Coex Center
Oakwood Premier Coex Center
5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu, Seoul, Seoul
Stay at this 5-star luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,393 reviews)
"Enjoyed stay fully and loved this area with kids too"

Reviewed on Jun 25, 2025

Oakwood Premier Coex Center
Only for woman - Sadang House
Only for woman - Sadang House
2.5 out of 5
256 Sadang-ro Dongjak District, Seoul, Seoul
Stay at this aparthotel in Seoul. Enjoy free WiFi, laundry facilities, and slippers. Popular attractions Starfield COEX Mall and Namdaemun Market are located ...
7.6/10 Good! (6 reviews)
"Great budget inn . It take 5-7 minutes to walk to Isu station which is 3&7 subway line , also you can walk to to Sadang station (2 line). I will stay this place next time. BUT, this room is extremely small and inside bathroom is too tiny. If you are tall or not thin, this inn is not yours."

Reviewed on Jun 22, 2025

Only for woman - Sadang House
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Reviews of Seoul

4.5
Top Destination
5 - Excellent
33
5 - Excellent 59%
4 - Good
20
4 - Good 36%
3 - Okay
3
3 - Okay 5%
2 - Disappointing
0
2 - Disappointing 0%
1 - Terrible
0
1 - Terrible 0%

5/5 - Excellent

Verified traveler

excellent place to enjoy food and tour

5/5 - Excellent

Rizzie

There are a lot of things to do around Seoul. Shopping, dining, tours/cultural experiences. I also love the weather there as it is normally cooler than where I’m from.

5/5 - Excellent

Abbie

I love the place, would definitely come back

5/5 - Excellent

Verified traveler

Seoul has a lot of things to offer, going to places is really easy because most or should I say, all of the tourist spots are just right next beside to a subway station. Even though Seoul is a modern city, you can still see the culture everywhere.

4/5 - Good

Verified traveler

Modern city that requires more than one trip to enjoy it. A bit difficult to communicate in English or to read a map. Information is only in Korean ( of course) and many times in Chinese.

5/5 - Excellent

Joel

Go Garden of the morning calm; Gyeongbokgung Palace + English tour (palace has every 2-3hours no need to book be there way ahead of time); + arrange pictorial around the area at ABC Hanbok costumes (right across, the lady owner/manager very nice).