Borås

Travel Guide

A waterfront promenade with colorful flowers, a canal, and buildings with red-tiled roofs.
A cityscape at night with illuminated buildings, a prominent tower, and a fountain.
A panoramic view of a cityscape with a prominent church, dense residential areas, and a mix of historic and modern architecture.
A waterfront with colorful flowers and historic buildings.
A nighttime cityscape with illuminated buildings, a prominent tower, and a river.

Plan a fun weekend in Boras adventures, culture, shopping and a unique insight into Sweden's fashion and textile industries await.

Boras is a mid-size Swedish city in the county of Vastergotland, approximately 60 km east of Gothenburg and 85 km west of Jonkoping. Boras is mainly associated with the numerous mail-order fashion companies based here, and the city has a rich heritage in the fashion and textile industries dating back to the early 1900's. Boras still plays an important role in Sweden's booming fashion industry, but the city offers its visitors more than its distinguished place in fashion history: adventure, shopping and cultural experiences are all part of the city's attraction.

Visitors keen on exploring the city's footprint in the design and textile industries will have to check out the Textile Fashion Center. Be sure to check out the Textile Museum and go shopping for the latest Scandi trends in the Fashion Gallery. In Boras City visitors will find an array of smaller boutiques and major outlets, from the hip and quirky to more established high street chains. If you're on the lookout for bargains, be sure to visit Frufallan, where you'll find a flea market and an antiques market. There's also a café where visitors can enjoy a nice cup of coffee and something to eat.

The little-ones will enjoy a visit to Boras Zoo, where animals from both the Nordic countries and Africa are on display bears, lynxes, lions and buffaloes are just some of the animals that will thrill your kids. Not far from the zoo, Upzone Adventure Park will provide the adrenaline kicks as you set out on ropeways and obstacle courses high above the ground. If you prefer a fun day at the water park, Stadsparksbadet is the place to be – water slides and wave machines provide the fun, but there are also separate smaller pools for the tiniest swimmers.

Boras also offers a wide array of cultural experiences. Enjoy a play or a performance at Boras Stadsteater, based in the city's cultural centre, Kulturhuset. In the same building you'll find the local art museum, Boras Konstmuseum, where you can also shop for local art and crafts in the museum store. Don't miss the opportunity to do a guided tour around the city, taking in the city's many landmarks and sculptures.

There are several domestic flights and bus routes that will take you to Boras or a city nearby, and it's easy to navigate the city's local buses upon your arrival. If you're flying to Boras you will most likely land at Landvetter Airport in Gothenburg or Jonkoping Airport. Keep in mind that you can easily get around the city with a bike if you prefer to skip the local transport.

Boras has something offer visitors of all ages and preferences, so book your trip to Boras and take on the city's vast array of shopping, entertainment and culture.

Scandic Plaza Borås

Scandic Plaza Borås

4 out of 5
Allégatan 3 Borås
The price is P5,317 per night from Jul 12 to Jul 13
P5,317
P5,955 total
Jul 12 - Jul 13
includes taxes & fees
Book a stay at this business-friendly hotel in Borås. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff in our ...
8.8/10 Excellent! (1,004 reviews)
"Nice room, shame no in room tea/coffee facilities. Also shame Car park not open (I understand it will be soon though, just unlucky for me)"

Reviewed on Jun 2, 2026

Scandic Plaza Borås
Quality Hotel Grand Boras

Quality Hotel Grand Boras

4 out of 5
Hallbergsplatsen 2 Borås
The price is P5,169 per night from Jul 26 to Jul 27
P5,169
P5,789 total
Jul 26 - Jul 27
includes taxes & fees
Stay at this hotel in Borås. Enjoy 2 bars/lounges, breakfast (surcharge), and parking (surcharge). Our guests praise the helpful staff in our reviews. Popular ...
8.6/10 Excellent! (1,218 reviews)
"Room could have cleaner"

Reviewed on Apr 23, 2026

Quality Hotel Grand Boras
Comfort Hotel Jazz, Borås

Comfort Hotel Jazz, Borås

2.5 out of 5
Allègatan 21 Borås
The price is P5,019 per night from Jul 22 to Jul 23
P5,019
P5,621 total
Jul 22 - Jul 23
includes taxes & fees
Book a stay at this business-friendly hotel in Borås. Enjoy free breakfast, free WiFi, and a nightclub. Our guests praise the helpful staff in our reviews. Popular ...
8.2/10 Very Good! (1,004 reviews)
"To the English Arsenal Supporter Night Staff - you are amazing! All staff were polite and welcoming and the hotel was very clean. Everyone was super nice!"

Reviewed on Jun 21, 2026

Comfort Hotel Jazz, Borås
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Waterfront Cabins Studio Apartments

Waterfront Cabins Studio Apartments

2.5 out of 5
12 Kvillepiren Gothenburg Västra Götalands län
Stay at this aparthotel in Gothenburg. Enjoy free WiFi, parking (surcharge), and a 24-hour front desk. Popular attractions Liseberg Amusement Park and Nya Ullevi ...
8.8/10 Excellent! (675 reviews)
"Fint och rent 😊 Väldigt bra även med butiken 24/7 i området."

Reviewed on Jul 4, 2026

Waterfront Cabins Studio Apartments
Jönköping Hotel Apartments

Jönköping Hotel Apartments

2.5 out of 5
76 Huskvarnavägen Jonkoping Jönköpings län
Stay at this aparthotel in Jonkoping. Enjoy free parking, laundry facilities, and rainfall showerheads. Popular attractions Husqvarna Garden and Rosenlundsbaden ...
Jönköping Hotel Apartments
First Camp Lilleby

First Camp Lilleby

3 out of 5
Lillebyvägen 100 Torslanda Torslanda
Book a stay at this family-friendly cabin in Hisingen. Enjoy free WiFi, free parking, and laundry facilities. Popular attractions Göteborgs Gokartcenter and ...
8/10 Very Good! (282 reviews)
Great for us, but not if you were too picky!
"Perfect for what we wanted as a couple with a 3 year old. We didn’t have high expectations, so all good. The cabin was a bit tired and worn and was boiling hot. Shower good and ice box was large. Play park not brilliant and a bit noisy at night!!"

Reviewed on Jun 17, 2023

First Camp Lilleby
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Borås attractions