Things to do in Martina Franca

Activities, attractions and tours

A historic stone square with buildings, a tree, and a stroller.
A coastal area with clear turquoise waters, a sandy beach, and a row of beach umbrellas.
An aerial view of a beach with people, colorful umbrellas, and clear turquoise water.
A vintage car parked on a cobblestone street, with classical architecture and a clear blue sky in the background.
A crowded square at night with illuminated buildings and a crowd of people.

Things to do

Alberobello

Alberobello and Matera Bus Tour, from Bari

P3,868
per adult
90% of travellers recommend
Alberobello and Matera Bus Tour, from Bari
Martina Franca, Cisternino & Monopoli Day Tour from Bari

Martina Franca, Cisternino & Monopoli Day Tour from Bari

P4,572
per adult
Martina Franca, Cisternino & Monopoli Day Tour from Bari
Tour di Alberobello & Guida a Matera, from bari

Tour di Alberobello & Guida a Matera, from bari

P5,275
per adult
Tour di Alberobello & Guida a Matera, from bari
Wine Experience: vineyard, wines and food

Wine Experience: vineyard, wines and food

P2,251
per adult
96% of travellers recommend
Wine Experience: vineyard, wines and food
Wine and Food Pairing Experience at Alberobello Winery

Wine and Food Pairing Experience at Alberobello Winery

P3,868
per adult
Wine and Food Pairing Experience at Alberobello Winery
Mozzarella & Farm Life Experience Near Ostuni

Mozzarella & Farm Life Experience Near Ostuni

P3,517
per adult
Mozzarella & Farm Life Experience Near Ostuni
UNESCO's Alberobello and Matera from Bari

UNESCO's Alberobello and Matera from Bari

P11,183
per adult
UNESCO's Alberobello and Matera from Bari
Excursion to Alberobello and Matera with departure from Bari

Alberobello & Matera Day Trip from Bari with Shared Transfer

P4,220
per adult
Alberobello & Matera Day Trip from Bari with Shared Transfer
Alberobello by night

Alberobello Short and sweet

P1,407
per adult
Alberobello Short and sweet
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Most popular experiences in Martina Franca

Tours & day trips

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Alberobello and Matera Bus Tour, from Bari

Alberobello and Matera Bus Tour, from Bari

Activity duration is 10 hours
9.0 out of 10 with 56 reviews
Free cancellation available
Price is P 3,839 per adult
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Classes & workshops

See all 47 activities
Ostuni: Olive Oil Tasting Tour

Ostuni: Olive Oil Tasting Tour

Activity duration is 1 hour
8.8 out of 10 with 52 reviews
Free cancellation available
Price is P 3,141 per adult
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Adventure & outdoor

See all 31 activities
Alberobello Guided Segway and Mini Golf Cart Tour

Alberobello Guided Segway and Mini Golf Cart Tour

Activity duration is 1 hour
10.0 out of 10 with 67 reviews
Free cancellation available
Price is P 3,490 per adult*
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Shows & concerts

See all 7 activities
Ostuni: Olive Oil Tasting Tour

Ostuni: Olive Oil Tasting Tour

Activity duration is 1 hour
8.8 out of 10 with 52 reviews
Free cancellation available
Price is P 3,141 per adult
Ostuni: Olive Oil Tasting TourOpens in new tab

Spa & wellness

See all 5 activities
Pozzo Faceto: Botanic Garden

Pozzo Faceto: Botanic Garden

Free cancellation available
Price is P 817 per adult
Pozzo Faceto: Botanic GardenOpens in new tab

What to do in Martina Franca

Stay near popular Martina Franca attractions

Ducal Palace

8.0/5 (10 reviews)
Explore the Baroque splendor of Palazzo Ducale, former noble Caracciolo residence. Wander through opulent halls with frescoed ceilings and enjoy world-class opera at the Festival della Valle d'Itria.
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A street lined with traditional stone-roofed buildings and a church with two towers.

Alberobello

Frequently asked questions

Is Martina Franca worth visiting?
From shopping to history and outdoor pursuits, there are many great things to do in Martina Franca. Be sure to enjoy the area's mix of cool sights, culture and local charm.
How do I spend a day in Martina Franca?
Zoosafari and Ducal Palace are two awesome places to kick-start your vacation adventures. Be sure to check out the dining and retail options in Martina Franca while you're in town too.
What is the top tourist attraction in Martina Franca?
You can't leave without visiting Zoosafari, rated the top tourist attraction in Martina Franca.
Is three days enough to stay in Martina Franca?
Three days in Martina Franca is more than enough to visit the city's leading attractions. Many travelers book for three days on average. Ducal Palace, Morelli Palace and Bishop's Palace are top-rated sights. Want to discover more? Hang around a while longer to visit nearby hotspots like Polignano a Mare.
What are some activities to do in Martina Franca with kids?
Deciding what to do in Martina Franca with kids has never been easier. Whether you have toddlers or teenagers, there are plenty of family-friendly tours and activities to keep them happy here.

What to do in Martina Franca for adults?
Whether you're an avid foodie, culture enthusiast or fan of Mother Nature, there are loads of things to do in Martina Franca for adults including Enoteca Semeraro and Damati.
Are there free things to do in Martina Franca?
One of the best ways to discover free things to do in Martina Franca is to speak with a local tour guide. You'll get insider advice on hip neighborhoods, parks and other highlights you can visit without opening your wallet. Basilica di San Martino is one place that doesn't have an admission fee.