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Play TLV Beach

Travelers soothe their senses with rejuvenating spa treatments while enjoying morning coffee with panoramic ocean views at this Tel Aviv retreat

Choose dates to view prices

Brown Brut Seafront Hotel overlooks the bustling Tel Aviv Promenade, offering a peaceful retreat from city life. Guests relax in the garden, experience Swedish massages at the spa, and take in ocean views while using the free WiFi or borrowing bicycles to explore the area.

Popular amenities

  • Spa
  • Pet friendly
  • Free WiFi
  • Restaurant
  • Air conditioning
  • Business services
The current price is P10,309
P10,309 total
Aug 17 - Aug 18

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Urban Room

Minibar, in-room safe, desk, laptop workspace

Urban Room

  • City view
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Double Bed
  • Free WiFi

View all photos for Classic Double or Twin Room

Minibar, in-room safe, desk, laptop workspace

Classic Double or Twin Room

  • City view
  • 16 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed OR 2 Twin Beds
  • Free WiFi

View all photos for Deluxe Double Room

Minibar, in-room safe, desk, laptop workspace

Deluxe Double Room

  • City view
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Executive Room

Minibar, in-room safe, desk, laptop workspace

Executive Room

  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Executive Room, Sea View

32-inch LCD TV with cable channels, TV

Executive Room, Sea View

  • Sea view
  • 23 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Executive Suite

Living area

Executive Suite

  • Sea view
  • 33 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed and 1 Twin Sofa Bed
  • Free WiFi

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About the neighborhood

Located near the beach, Play TLV Beach is in Tel Aviv Promenade, a neighborhood in Tel Aviv. Rokach House and Jaffa Clock Tower are local landmarks, and the area's natural beauty can be seen at Gordon Beach and Apollonia National Park. Looking to enjoy an event or a game while in town? See what's happening at Bloomfield Stadium or Nokia Arena. Visit our Tel Aviv travel guide
Map
6 Kaufmann St, Tel Aviv, Tel Aviv District, 6801298

What's nearby

  • A crowded beach with people playing and swimming in the water.
    Banana Beach
    7 min walk - 0.6 km
  • A variety of dried fruits and vegetables displayed in a market setting.
    Carmel Market
    10 min walk - 0.9 km
  • A modern building with reflective glass windows, a tree-lined sidewalk, and a historic building in the background.
    Rothschild Boulevard
    10 min walk - 0.9 km
  • A crowded beach with people swimming and sunbathing, palm trees, and tall hotels in the background.
    Jerusalem Beach
    15 min walk - 1.3 km
  • A beach with a pier, palm trees, and a parking lot.
    Frishman Beach
    19 min walk - 1.6 km

Getting around

  • Elifelet Station
    10 min walk
  • Tel Aviv HaHagana Station
    12 min drive
  • Ben Gurion Airport (TLV)
    28 min drive

Restaurants

  • Chacoli
    6 min walk
  • Dan Panorama Tel Aviv (דן פנורמה)
    2 min walk
  • Sabra
    2 min walk
  • David Intercontinental
    4 min walk
  • Beach Club Tlv
    7 min walk

About this property

Play TLV Beach

  • Upscale hotel near Gordon Beach
  • Take advantage of a garden, a library, and a bar at Play TLV Beach. Treat yourself to a massage or other spa services. Free in-room WiFi, with speed of 50+ Mbps, is available to all guests, along with a business center and a restaurant.
  • You'll also enjoy the following perks during your stay:
    • Free bicycle rentals, tour/ticket assistance, and a 24-hour front desk
    • An elevator, a banquet hall, and coffee/tea in the lobby
    • Massage treatment rooms, smoke-free premises, and luggage storage
  • Room features
  • All 223 rooms offer comforts such as laptop-compatible safes and laptop-friendly workspaces, as well as perks like air conditioning and bathrobes.
  • Other conveniences in all rooms include:
    • Bathrooms with rainfall showers and free toiletries
    • 32-inch LCD TVs with cable channels
    • Daily housekeeping, desks, and desk chairs

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  • Restaurant
  • Air conditioning
  • Laundry
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P8,027 total
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Offsite parking available (ILS 100 per day)

Food and drink

  • A bar/lounge
  • A restaurant
  • Coffee and tea in common areas

Things to do

  • Free bicycle rentals
  • Library

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Housekeeping (daily)
  • Tour and ticket assistance

Business services

  • Business center

Outdoors

  • Direct access to the beach
  • Garden
  • Picnic area

Spa

  • Couples treatment rooms
  • Deep-tissue massages
  • Swedish massages
  • Treatment room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk

More

  • Banquet hall
  • Smoking not allowed

Room amenities

Bathroom

  • Bathrobes
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Slippers
  • Towels provided

Entertainment

  • 32-inch LCD TV with cable channels

Food and drink

  • Free bottled water
  • Minibar

More

  • Air conditioning
  • Desk
  • Desk chair
  • Iron/ironing board on request
  • Laptop workspace
  • Laptop-compatible safe
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets stay free
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total (up to 20 lbs per pet)

Children and extra beds

Children are welcome

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • You may be required to pay the following charge at the property: Israel Value-Added Tax (VAT) at 18%. A VAT exemption is available to travelers who present a valid passport and tourist visa showing they are not a resident of Israel.

We have included all charges provided to us by the property.

Optional extras

  • Nearby parking fee: ILS 100 per day (820 ft away)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
This property reserves the right to pre-authorize the guest's credit card prior to arrival.
Onsite parties or group events are strictly prohibited
Long-term renters welcome
Property Registration Number 516137627

We should mention

Reservations are required for massage services and spa treatments; reservations can be made by contacting the property prior to arrival, using the contact information on the booking confirmation
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Frequently asked questions

Is Play TLV Beach pet-friendly?

Yes, Play TLV Beach allows cats and dogs (limit 1 total) with a maximum weight of up to 20 lbs per pet.

How much does it cost to stay at Play TLV Beach?

As of Aug 16, 2026, prices found for a 1-night stay for 2 adults at Play TLV Beach on Aug 17, 2026 start from P10,309, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at Play TLV Beach?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at Play TLV Beach?

Check-out is at noon.

Where is Play TLV Beach located?

With direct access to the beach, this Tel Aviv Promenade hotel is within a 10-minute walk of Charles Clore Garden, Alma Beach, and Drummers Beach. Banana Beach and Geula Beach are also within 10 minutes. Elifelet Station is 10 minutes by foot and Shalma Station is 15 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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