Apia

Travel Guide
Apia showing signage and tropical scenes
The capital of Samoa is a small city known for its colorful marketplace, souvenir shopping and relaxed and hospitable locals.

Apia is a laidback island city where the locals are friendly, the food is fresh and the shopping is the best in Samoa. The capital is relatively small and most locals get around on foot. Many hotels and restaurants are located in downtown, with the markets, museums and central business district all within a short distance.

Apia is often the first stop on a trip to Samoa, as the airport is here and it’s easy to move on to other destinations on the island of Upolu. It’s worth spending a few days in Apia to get a feel for the culture – and shop. The food market in Apia sees families sell locally grown produce such as bananas, taro and coconut. Sample traditional dishes such as Lu’au, made from taro leaves and coconut cream. A flea market in the old market building on Beach Road has traditional hand-made Samoan products. Pick up sarongs, carvings, bowls and woven mats made in nearby villages. 

The dining scene is a mix of traditional and international cuisine. Try fresh seafood and tropical fruit in small restaurants run by locals, or book a table at one of the many restaurants run by expats. There’s a strong presence of German, French, Japanese, Chinese and Italian influences from international visitors who came and never left.

Stroll around the Mulinu’u district, which is the old ceremonial capital. Many of the buildings here are old wooden colonial-style buildings, including the Old Courthouse, which now houses the Museum of Samoa.

At night, attend one of the Fia Fia shows. There are a number of venues around town, so take your pick. The Fia Fia’s are a showcase of traditional dancing, singing and drumming. There’s also the chance to enjoy a traditional banquet, often included in the price of a ticket.

Many come to Samoa for the beautiful beaches and warm waters, and the capital is no exception. Rent a snorkel and head out in the Palolo Deep Marine Reserve, which has coral and fish.

When it’s time to move on, book a tour from one of the many operators in town, then catch a boat, plane or bus to another patch of Samoan paradise.

Tanoa Tusitala Hotel
Tanoa Tusitala Hotel
4 out of 5
Beach Road Sogi, Apia
The price is P9,844 per night from 19 Jun to 20 Jun
P9,844
per night
19 Jun - 20 Jun
Stay at this 4-star family-friendly hotel in Apia. Enjoy free WiFi, free parking, and 2 outdoor pools. Our guests praise the helpful staff and the clean rooms ...
8/10 Very Good! (469 reviews)
Great for a solo trip
"Great stay for an overnight. Pool was almost always empty. Room service wasn’t the greatest but arrived in a timely manner. The staff were lovely and had lovely customer service. Would definitely stay here again."

Reviewed on May 29, 2024

Tanoa Tusitala Hotel
Taumeasina Island Resort
Taumeasina Island Resort
4.5 out of 5
Beach Road, Apia
The price is P18,275 per night from 10 Jun to 11 Jun
P18,275
per night
10 Jun - 11 Jun
Stay at this 4.5-star luxury hotel in Apia. Enjoy free WiFi, free parking, and 2 outdoor pools. Our guests praise the helpful staff in our reviews. Popular attractions ...
8.6/10 Excellent! (422 reviews)
"The property is the finest in Samoa! The views were incredible. The beach and pool were perfect for keeping cool. The food was good, I didn’t get sick at all (I’m sensitive tummy). The activity boys were fantastic! I can’t compliment these guys enough! My husband got to cook on the imu and eat the ..."

Reviewed on May 31, 2024

Taumeasina Island Resort
Hotel Millenia Samoa
Hotel Millenia Samoa
3 out of 5
Mulinu'u Road, Sogi, Apia
Stay at this 3-star business-friendly hotel in Apia. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff in our reviews. Popular ...
6.6/10 (356 reviews)
"We did have a silent night until the cleaners make noises but we told them it’s too noises outside while we try to take a nap but they answered back with nonsense behavior but my husband told her that he will inform the manager but she said go ahead. Poor service and unpleasant people need to hired ..."

Reviewed on Mar 13, 2024

Hotel Millenia Samoa
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Uili's Farm House
Uili's Farm House
3 out of 5
Vaivase-uta Road, Apia
Stay at this 3-star villa in Apia. Enjoy free parking, WiFi (surcharge), and a 24-hour front desk. Popular attractions Robert Louis Stevenson Museum and Apia ...
7.4/10 Good! (7 reviews)
"This property is listed for online booking, which we booked as it was available. I tried contacting the number listed but it’s an incorrectly listed number so we weren’t able to get directions to the home. An Expedia agent tried to as well and couldn’t get in contact with the place neither. We finally ..."

Reviewed on Jul 27, 2023

Uili's Farm House
Samoa Rent Apartment House
Samoa Rent Apartment House
3 out of 5
The Cross Island Rd., Apia
Stay at this 3-star vacation home in Apia. Enjoy free parking, a 24-hour front desk, and a garden. Popular attractions Robert Louis Stevenson Museum and Apia ...
Samoa Rent Apartment House
Skyview Villas
Skyview Villas
3 out of 5
Tiapapata, Apia
Stay at this 3-star business-friendly villa in Apia. Enjoy free parking, breakfast (surcharge), and WiFi (surcharge). Popular attractions Baha'i House of Worship ...
6/10 (2 reviews)
Breathtaking view
"Comfortable stay with excellent hospitality. View from our villa was breathtaking"

Reviewed on Jun 16, 2017

Skyview Villas
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do