Walk through the neighborhood where Austin's musical identity took shape.

Most visitors know Austin as the Live Music Capital of the World, but few realize that one of the city's most influential stories began along a single stretch of Guadalupe Street known as The Drag.

Led by a lifelong Austinite and local musician, this walking tour explores the people, places, and stories that helped shape Austin's creative spirit. Along the way you'll discover legendary music venues, iconic murals, historic businesses, hidden landmarks, and the colorful characters who made this neighborhood one of the city's cultural crossroads.

Visit places like Hole in the Wall, Antone's Records, Dirty Martin's, the Daniel Johnston “Hi, How Are You” mural, Cactus Cafe, and more as you uncover the connections between music, art, student culture, radio, and local history.

This isn't just a music tour—it's the story of why The Drag became one of the most important neighborhoods in Austin's cultural history, and how its venues, artists, and community helped shape the city's identity.

Whether you're a music lover, history enthusiast, first-time visitor, or longtime Austin fan, you'll leave with a deeper appreciation for the neighborhood that helped make Austin the city it is today.

Whether you already love Austin music or are discovering its story for the first time, this tour offers an authentic look at the people and places that helped make Austin the Live Music Capital of the World.