Discover the stories behind one of Austin's most culturally rich neighborhoods on a two-hour walking tour through The Drag!

Stretching along Guadalupe Street beside the University of Texas, The Drag has long been a gathering place for musicians, artists, students, independent businesses, and people who helped shape Austin's identity. It's a place where music history, street art, counterculture, and everyday neighborhood life come together.

Led by a lifelong Austinite and local musician, this experience goes beyond the usual sightseeing stops to explore the stories, characters, controversies, and creative movements that make The Drag so special.

Along the way, we'll discover:

Austin's legendary music scene: Explore Antone's Record Shop and the legacy of Clifford Antone, the history of Hole in the Wall, and the venues and institutions that helped shape Austin's musical identity.

Murals and street art: Discover iconic artwork, the stories behind local artists, and the role of public art in defining Austin's visual culture.

The people behind the culture: Learn about artists like Daniel Johnston, whose music and artwork became part of Austin's creative legacy.

Historic landmarks and unexpected stories: Explore the history of the Varsity Theatre, the influence of the University of Texas, and the neighborhood businesses and places that have witnessed generations of change.

Austin's creative spirit today: Visit the cultural landscape surrounding Cactus Cafe and KUT/KUTX, and see how music, art, and independent culture continue to shape the city.

We'll have opportunities to stop for photos, take in the artwork, share stories, and look beyond the storefronts to understand how this neighborhood evolved—and why it still matters.

Whether you're visiting Austin for the first time or you've lived here for years, you'll discover a side of The Drag that you might otherwise walk right past.

This isn't just a tour of places. It's a walk through the people, ideas, and creative energy that helped make Austin what it is.

Come walk The Drag with us!