Begin your private walking tour at Sendai Station and head to the AER Observation Terrace. Take in panoramic views of the city, and on clear days, see the mountains and sea in the distance.

Next, stroll through the bustling shopping arcade in the city center. Your guide will point out local shopping scenes, traditional shop signs, seasonal decorations, and remnants of the Sendai Tanabata Festival.

Stop at the Mitakiyama Fudoin, a small temple known for its connection to Sendai Shiro, the god of commerce. Experience the local atmosphere as you explore this hidden gem.

Continue to Jozenji-dori, a beautiful street lined with zelkova trees. Known as the “City of Trees,” Sendai's charm is evident here, with different seasonal displays such as fresh greenery, autumn leaves, and winter illuminations.

Finally, visit the Sendai Mediatheque, a striking glass building designed by renowned architect Toyo Ito. Explore the modern cultural side of Sendai and admire the building's unique architecture.