Begin your journey in Piazza Garibaldi, the vibrant heart of the city. From here, explore historic streets and hidden corners connected to Parma’s long tradition of fragrance and botanical culture.

Visit the historic Spezieria di San Filippo Neri, where ancient herbal knowledge and perfume traditions once flourished. Discover the intimate Oratorio di San Tiburzio, a fascinating place that preserves centuries of local history and craftsmanship.

Continue through elegant squares and historic landmarks before reaching the Serre Petitot, the beautiful botanical greenhouses of the Ducal Garden. These gardens once inspired the cultivation of the famous Parma violet, the flower that became a symbol of the city’s refined perfume tradition.

Throughout the walk, your guide will share stories of aristocratic tastes, botanical discoveries, and the artisans who transformed Parma into one of Italy’s most elegant fragrance capitals.