Step into the world of Hallyu! The Korean Wave, an exhibition from the Victoria and Albert Museum, London, celebrating one of the most dynamic cultural movements of our time.

From K-pop and K-drama to fashion and beauty, discover how South Korea’s creativity has captured imaginations across the globe.

Explore more than 200 objects including glittering K-pop idol costumes, film props, interactive dance displays, and stories of fandoms that reveal how a local cultural movement grew into a worldwide phenomenon.

Whether you’re a long-time fan or new to the wave, this exhibition invites you to experience the history, energy, innovation, and influence of Hallyu.

Come to understand the creative depth and diversity of the movement where aeygo (cutesy) K-pop songs like Girls’ Generation Gee (2009) coexist alongside gritty social commentaries like Squid Game (2021).

The exhibition places these expressions and the wider movement in its historical, economic, political, and social context, revealing how Hallyu is unique in its formation, breadth, and in the speed in which it has been embraced around the world.

Whether you’re already a dedicated K-culture fan, K-curious and looking for a new sound or series to binge or K-ambivalent and more interested in history and the currents of contemporary culture, Hallyu! The Korean Wave has something for you.