Step into the world of sake-making at Sakura Uzumaki Brewery in Matsuyama, Ehime Prefecture. Discover the philosophy and techniques that have shaped Sakura Uzumaki’s legacy for generations.

Begin your tour by heading directly into the production areas where the brewery’s artisans work with painstaking care from early morning until late into the evening. Learn how carefully selected rice varieties, the pure underground water of Ehime, and the brewery’s own cultivated koji mold come together to form the foundation of their sake.

Witness the atmosphere of the koji room, the gentle rising of moromi inside fermenting tanks, and the meticulous decision-making of the brewers as they monitor temperature, aroma, and flavor development.

Observe the bottle-line in action. See how freshly crafted sake moves through the final stages of production—filling, sealing, labeling, and preparing for shipment.

Following the production tour, enjoy a premium tasting experience available only through this specific tour. Sample a selection of limited-edition and specialty sakes that are normally unavailable for public tasting, allowing you to dive deeper into the brewery’s philosophy through flavor.

Each tasting is carefully curated to highlight unique brewing methods, regional ingredients, and seasonal expressions. Some selections showcase delicate aromatics and elegant structure, while others emphasize rich umami, bold profiles, or experimental techniques that represent the brewery’s forward-thinking spirit.

Guides provide detailed notes on aroma, mouthfeel, and the characteristics that distinguish each sake, helping you understand how brewing choices influence the final result. This elevated tasting session not only introduces rare sakes but also teaches you how to appreciate subtle flavor differences, read labels, and pair sake with a variety of dishes—from local Ehime seafood to international cuisine.