Lucca is famous for its high-quality Italian leather, but knowing where to shop, how to recognize real craftsmanship (for a good price) can be overwhelming. The solution is simple: Join a passionate local leather shopping expert for a relaxed leather shopping experience in Lucca’s historic center! You’ll discover carefully selected family-owned boutiques known for their quality, authenticity, and fair pricing — far from the typical tourist shops. During this easy 2.5-hour experience, we’ll visit four trusted artisan stores while you learn how to spot genuine Italian leather, understand materials, and learn some tricks of the trade and how to shop with confidence. While this is a shopping tour, there is absolutely no pressure to buy. You are very welcome to just walk around, learn about leather, and ask questions to help you choose an item you’ll truly love. Our shopping groups are small, so we can dedicate personal attention to each participant.