Learn how color can not only be seen but also felt, tasted, heard, and even touched as you explore the extraordinarily colorful and photogenic Color Factory curated by your own audio guide!

NOTE: This tour does not include a ticket but is valid for life. Buy the ticket in advance at colorfactory.co/new-york-city.

You will be surprised to learn how easy it is to trick our brains by improvising with different shades in everyday life: the audio guide will explain to you the benefits of wearing “pink glasses” and why it is better not to use yellow dishes when eating.

Immerse yourself in the world of color through stories about scientific experiments, the history of the emergence of rare shades, and acquaintances with contemporary artists and designers.

Don't be afraid to eat too many sweet treats at the museum, as a 'workout' awaits you here: you'll find a dance floor, a music venue, and dive into a pool of hundreds of balls.

A special test will reveal the secrets of your particular color, and you may discover a synesthete in yourself. Then head to the Color Factory, turn on the audio guide, and start your journey through the universe of color.

This tour is not affiliated with the Color Factory but is provided by an independent creator.